The short answer
Sejong-daero (세종대로) in Jung-gu, Seoul has 571 active stores across 303 business categories, -1.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality improving” stage, graded A.
What's on the street
Food & drink 34%Retail 13%Personal services 4%Education 4%Leisure 1%Lodging 1%Real estate 3%Other 40%
Who shops here
Spending levelValue · higher than 19% of Korean streets
Late-night activityMostly daytime · higher than 32% of Korean streets
Repeat visitsDestination (visitors) · higher than 0% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| 10% Specialty Coffee텐퍼센트스페셜티커피 | Coffee | 814 | +193 |
| THE VENTI더벤티 | Coffee | 1,230 | +101 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Seulloukaelli슬로우캘리 | Western food | 139 | +22 |
| Ssadagimbap싸다김밥 | Korean snacks | 97 | +15 |
| Solsot솔솥 | Korean food | 63 | +12 |
| Baekchae백채 | Korean food | 191 | +10 |
| Peurepeoseudaieoteupudeu프레퍼스다이어트푸드 | Other dining | 21 | +6 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Sogong-ro소공로 · Jung-gu | 498 | +2.9% | 84.3 | Mixed-use | Quality improving |
| Namdaemun-ro남대문로 · Jung-gu | 930 | +3.0% | 82.9 | Mixed-use | Stable |
| Saemunan-ro새문안로 · Jung-gu | 52 | +6.1% | 81.5 | Mixed-use | Growing |
| Myeongdong 8na-gil명동8나길 · Jung-gu | 114 | +3.6% | 80.1 | Mixed-use | Early growth |
| Namdaemunsijang 2ga-gil남대문시장2가길 · Jung-gu | 35 | +6.1% | 80.0 | Dining alley | Growing |
Streets like Sejong-daero
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dosan-daero 17-gil도산대로17길 · Gangnam-gu | 96 | +4.3% | 69.6 | Office lunch | Growing |
| Yeouinaru-ro여의나루로 · Yeongdeungpo-gu | 464 | +2.2% | 78.0 | Office lunch | Quality improving |
| Nonhyeon-ro 95-gil논현로95길 · Gangnam-gu | 87 | -2.3% | 36.7 | Office lunch | Quality slipping |
| Yeongdong-daero 96-gil영동대로96길 · Gangnam-gu | 40 | +2.6% | 72.0 | Office lunch | Quality slipping |
| Nonhyeon-ro 85-gil논현로85길 · Gangnam-gu | 292 | +5.8% | 78.1 | Office lunch | Growing |
Cite as: “Sejong-daero (세종대로) in Jung-gu, Seoul has 571 active stores across 303 business categories, -1.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality improving” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.