The short answer
Nonhyeon-ro 85-gil (논현로85길) in Gangnam-gu, Seoul has 292 active stores across 137 business categories, +5.8% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded B.
What's on the street
Food & drink 29%Retail 7%Personal services 8%Education 4%Leisure 4%Lodging 1%Real estate 6%Other 41%
Who shops here
Spending levelValue · higher than 13% of Korean streets
Late-night activityMostly daytime · higher than 34% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Bueochikin부어치킨 | Fried chicken | 260 | +31 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Seulloukaelli슬로우캘리 | Western food | 139 | +22 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
| Saelleodi샐러디 | Other dining | 333 | +11 |
| Yaksonmyeongga약손명가 | Hair & beauty | 125 | +5 |
| Yangsando양산도 | Korean food | 28 | +5 |
| Busanajimaegukbap부산아지매국밥 | Korean food | 69 | +3 |
| Cheonggiwataun청기와타운 | Korean food | 31 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Bongeunsa-ro 30-gil봉은사로30길 · Gangnam-gu | 190 | +27.5% | 83.8 | Office lunch | Nearing oversupply |
| Nonhyeon-ro 63-gil논현로63길 · Gangnam-gu | 126 | +11.5% | 81.4 | Office lunch | Early growth |
| Seocho-daero 78-gil서초대로78길 · Seocho-gu | 302 | +6.3% | 80.2 | Office lunch | Growing |
| Eonju-ro 93-gil언주로93길 · Gangnam-gu | 115 | +7.5% | 79.9 | Office lunch | Growing |
| Gangnam-daero 66-gil강남대로66길 · Gangnam-gu | 56 | +5.7% | 79.9 | Dining alley | Growing |
Streets like Nonhyeon-ro 85-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yeongdong-daero 86-gil영동대로86길 · Gangnam-gu | 68 | 0.0% | 57.7 | Office lunch | Quality slipping |
| Nonhyeon-ro 152-gil논현로152길 · Gangnam-gu | 86 | +13.2% | 78.2 | Office lunch | Growing |
| Gangnam-daero 10-gil강남대로10길 · Seocho-gu | 102 | +1.0% | 71.1 | Office lunch | Quality slipping |
| Teheran-ro 83-gil테헤란로83길 · Gangnam-gu | 169 | +12.7% | 81.5 | Office lunch | Nearing oversupply |
| Yangsan-ro양산로 · Yeongdeungpo-gu | 471 | -5.8% | 41.6 | Office lunch | Upscaling |
Cite as: “Nonhyeon-ro 85-gil (논현로85길) in Gangnam-gu, Seoul has 292 active stores across 137 business categories, +5.8% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.