The short answer
Noryangjin-ro (노량진로) in Dongjak-gu, Seoul has 427 active stores across 272 business categories, +0.2% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “quality improving” stage, graded A.
What's on the street
Food & drink 29%Retail 18%Personal services 4%Education 16%Leisure 7%Lodging 4%Real estate 5%Other 15%
Who shops here
Spending levelValue · higher than 17% of Korean streets
Late-night activitySome late-night trade · higher than 60% of Korean streets
Repeat visitsDestination (visitors) · higher than 11% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Kapeyoajeong카페요아정 | Coffee | 372 | +357 |
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Baegeokkeopi백억커피 | Coffee | 165 | +77 |
| Yukhoebareunyeoneo육회바른연어 | Other dining | 138 | +63 |
| Insaengagujjim인생아구찜 | Korean food | 175 | +63 |
| Ppaekboipija빽보이피자 | Pizza | 243 | +41 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| 153gupoguksu153구포국수 | Korean food | 58 | +29 |
| Bobaebanjeom보배반점 | Chinese | 198 | +29 |
| Yogeoteuaiseukeurimuijeongseok요거트아이스크림의정석 | 아이스크림/빙수 | 187 | +21 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Noryangjin-ro 16-gil노량진로16길 · Dongjak-gu | 67 | +8.1% | 82.3 | Café & youth | Early growth |
| Manyang-ro 14-gil만양로14길 · Dongjak-gu | 72 | +14.3% | 80.6 | Dining alley | Nearing oversupply |
| Manyang-ro 14ga-gil만양로14가길 · Dongjak-gu | 58 | +18.4% | 79.9 | Mixed-use | Nearing oversupply |
| 63-ro63로 · Yeongdeungpo-gu | 155 | +1.3% | 79.5 | Dining alley | Stable |
| Manyang-ro만양로 · Dongjak-gu | 384 | +3.0% | 76.9 | Neighborhood daily | Quality slipping |
Streets like Noryangjin-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Eungam-ro응암로 · Seodaemun-gu | 363 | +0.8% | 77.4 | Neighborhood daily | Quality improving |
| Hakdong-ro 97-gil학동로97길 · Gangnam-gu | 55 | -8.3% | 37.3 | Neighborhood daily | Declining |
| Achasan-ro 65-gil아차산로65길 · Gwangjin-gu | 48 | +9.1% | 75.7 | Neighborhood daily | Early growth |
| Jayangbeonyeong-ro자양번영로 · Gwangjin-gu | 155 | +5.4% | 76.0 | Neighborhood daily | Nearing oversupply |
| Myeongnyun-ro명륜로 · Dongnae-gu | 414 | +0.2% | 75.9 | Neighborhood daily | Stable |
Cite as: “Noryangjin-ro (노량진로) in Dongjak-gu, Seoul has 427 active stores across 272 business categories, +0.2% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “quality improving” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.