The short answer
Ppaekboipija (빽보이피자), a Korean pizza brand, grew from 202 to 243 stores in 2025 (+41, +20.3%), with 49 openings and 8 closures. Ipjimap maps 179 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 49 openings vs 8 closures in 2025.
Who it serves
Core customers: students & teens (23%). Main visit purpose: learning. Price position: upper-mid.
Street character where it trades: neighborhood daily (86), mixed-use (31), dining alley (25).
Where Ppaekboipija is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Samsong-ro삼송로 · Deogyang-gu, Goyang-si | 654 | +9.4% | 84.7 | Neighborhood daily | Early growth |
| Daehak-ro 64beon-gil대학로64번길 · Nam-gu | 37 | +23.3% | 83.9 | Late-night | Nearing oversupply |
| Jaeban-ro재반로 · Haeundae-gu | 692 | +8.3% | 83.4 | Mixed-use | Nearing oversupply |
| Geumsan-ro금산로 · Gunpo-si | 284 | +8.4% | 83.1 | Neighborhood daily | Early growth |
| Daesiryeokbuk-ro 1-gil대실역북로1길 · Dalseong-gun | 150 | +8.7% | 83.0 | After-work dining | Nearing oversupply |
| Sinmae-ro신매로 · Suseong-gu | 153 | +6.3% | 82.8 | Dining & shopping | Growing |
| Jungang-daero중앙대로 · Dong-gu | 758 | +6.5% | 82.5 | Office lunch | Early growth |
| Hwahap-ro화합로 · Jung-gu | 272 | +10.1% | 82.3 | Mixed-use | Growing |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing pizza brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Byeolnaejungang-ro별내중앙로 · Namyangju-si | 1,444 | +22.9% | 85.4 | Office lunch | Nearing oversupply |
| Keonbensia-daero컨벤시아대로 · Yeonsu-gu | 967 | +11.3% | 85.1 | Office lunch | Early growth |
| Gaya-daero가야대로 · Busanjin-gu | 1,209 | +3.7% | 84.8 | Mixed-use | Early growth |
| Jungang-ro중앙로 · Ilsandong-gu, Goyang-si | 1,919 | +5.3% | 84.0 | Office lunch | Early growth |
| Senteureol-ro센트럴로 · Yeonsu-gu | 1,001 | +9.5% | 83.7 | Office lunch | Growing |
| Sinbanpo-ro신반포로 · Seocho-gu | 2,257 | +1.6% | 83.6 | Mixed-use | Quality improving |
| Neungdong-ro능동로 · Gwangjin-gu | 1,424 | +4.4% | 83.1 | Mixed-use | Early growth |
| Gwongwang-ro권광로 · Gwonseon-gu, Suwon-si | 198 | +10.0% | 83.0 | Dining alley | Growing |
Cite as: “Ppaekboipija (빽보이피자), a Korean pizza brand, grew from 202 to 243 stores in 2025 (+41, +20.3%), with 49 openings and 8 closures. Ipjimap maps 179 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.