The short answer
Namdaemun-ro 10-gil (남대문로10길) in Jung-gu, Seoul has 58 active stores across 40 business categories, +3.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded B.
What's on the street
Food & drink 33%Retail 7%Personal services 5%Education 10%Other 45%
Who shops here
Spending levelValue · higher than 15% of Korean streets
Late-night activityMostly daytime · higher than 7% of Korean streets
Repeat visitsDestination (visitors) · higher than 0% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Sogong-ro소공로 · Jung-gu | 498 | +2.9% | 84.3 | Mixed-use | Quality improving |
| Namdaemun-ro남대문로 · Jung-gu | 930 | +3.0% | 82.9 | Mixed-use | Stable |
| Jong-ro 12-gil종로12길 · Jongno-gu | 89 | +12.7% | 82.2 | Late-night | Nearing oversupply |
| Myeongdong 8na-gil명동8나길 · Jung-gu | 114 | +3.6% | 80.1 | Mixed-use | Early growth |
| Supyo-ro수표로 · Jongno-gu | 315 | +4.7% | 79.6 | After-work dining | Growing |
Streets like Namdaemun-ro 10-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Eonju-ro 81-gil언주로81길 · Gangnam-gu | 41 | -8.9% | 33.8 | Office lunch | Declining |
| Gukhoe-daero 66-gil국회대로66길 · Yeongdeungpo-gu | 79 | +14.5% | 80.6 | Office lunch | Nearing oversupply |
| Nonhyeon-ro 16-gil논현로16길 · Gangnam-gu | 66 | 0.0% | 55.2 | Office lunch | Stable |
| Mabang-ro 2-gil마방로2길 · Seocho-gu | 64 | +1.6% | 69.6 | Office lunch | Stable |
| Nonhyeon-ro 30-gil논현로30길 · Gangnam-gu | 79 | +8.2% | 71.4 | Office lunch | Growing |
Cite as: “Namdaemun-ro 10-gil (남대문로10길) in Jung-gu, Seoul has 58 active stores across 40 business categories, +3.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.