The short answer
Hoenamu-ro (회나무로) in Yongsan-gu, Seoul has 197 active stores across 116 business categories, +0.5% versus the previous quarter (Q2 2026). It is a mixed-use street at the “quality slipping” stage, graded A.
What's on the street
Food & drink 35%Retail 21%Personal services 10%Education 3%Leisure 1%Lodging 3%Real estate 9%Other 20%
Who shops here
Spending levelUpper-mid · higher than 69% of Korean streets
Late-night activitySome late-night trade · higher than 52% of Korean streets
Repeat visitsDestination (visitors) · higher than 1% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Cheogatjibyangnyeomchikin처갓집양념치킨 | Fried chicken | 1,254 | +21 |
| Pijaseukul피자스쿨 | Pizza | 628 | +13 |
| Huraideuchamjalhaneunjip후라이드참잘하는집 | Fried chicken | 280 | +3 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Noksapyeong-daero녹사평대로 · Yongsan-gu | 153 | +7.0% | 82.0 | Café & youth | Growing |
| Itaewon-ro이태원로 · Yongsan-gu | 709 | +0.6% | 81.2 | Office lunch | Stable |
| Noksapyeong-daero 40na-gil녹사평대로40나길 · Yongsan-gu | 55 | +27.9% | 81.1 | Office lunch | Nearing oversupply |
| Noksapyeong-daero 46-gil녹사평대로46길 · Yongsan-gu | 72 | +18.0% | 80.2 | Office lunch | Nearing oversupply |
| Itaewon-ro 19-gil이태원로19길 · Yongsan-gu | 52 | +10.6% | 79.6 | After-work dining | Nearing oversupply |
Streets like Hoenamu-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saemunan-ro새문안로 · Jung-gu | 52 | +6.1% | 81.5 | Mixed-use | Growing |
| Hangang-daero 7-gil한강대로7길 · Yongsan-gu | 73 | +4.3% | 76.1 | Office lunch | Nearing oversupply |
| Gwangnaru-ro 36-gil광나루로36길 · Gwangjin-gu | 51 | +10.9% | 77.9 | Dining alley | Growing |
| Siheung-daero시흥대로 · Yeongdeungpo-gu | 125 | +7.8% | 82.4 | Dining & shopping | Growing |
| Boramae-ro보라매로 · Dongjak-gu | 167 | +7.0% | 82.0 | Neighborhood daily | Nearing oversupply |
Cite as: “Hoenamu-ro (회나무로) in Yongsan-gu, Seoul has 197 active stores across 116 business categories, +0.5% versus the previous quarter (Q2 2026). It is a mixed-use street at the “quality slipping” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.