The short answer
Gomurae-ro (고무래로) in Seocho-gu, Seoul has 243 active stores across 149 business categories, -0.8% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “stable” stage, graded B.
What's on the street
Food & drink 14%Retail 16%Personal services 6%Education 35%Leisure 6%Lodging 0%Real estate 5%Other 19%
Who shops here
Spending levelValue · higher than 9% of Korean streets
Late-night activityMostly daytime · higher than 36% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Chaengnamu책나무 | Education | 417 | +195 |
| Samseongyeongeosellena삼성영어셀레나 | Language school | 1,625 | +25 |
| Aidiheeo아이디헤어 | Hair & beauty | 94 | +9 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Sinbanpo-ro신반포로 · Seocho-gu | 2,257 | +1.6% | 83.6 | Mixed-use | Quality improving |
| Seocho-daero 65-gil서초대로65길 · Seocho-gu | 53 | +26.2% | 83.3 | Neighborhood daily | Growing |
| Sapyeong-daero사평대로 · Seocho-gu | 460 | +1.8% | 75.8 | Office lunch | Stable |
| Seochojungang-ro 29-gil서초중앙로29길 · Seocho-gu | 58 | +3.6% | 73.5 | Office lunch | Early growth |
| Seochojungang-ro 28-gil서초중앙로28길 · Seocho-gu | 38 | +5.6% | 73.1 | Office lunch | Growing |
Streets like Gomurae-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Daesan-ro대산로 · Ilsanseo-gu, Goyang-si | 402 | +3.1% | 76.2 | Neighborhood daily | Early growth |
| Mokdongseo-ro 2-gil목동서로2길 · Yangcheon-gu | 52 | -5.5% | 37.3 | Neighborhood daily | Upscaling |
| Ilsan-ro일산로 · Ilsanseo-gu, Goyang-si | 766 | -5.7% | 42.9 | Neighborhood daily | Upscaling |
| Dongnam-ro 75-gil동남로75길 · Gangdong-gu | 151 | +2.7% | 76.8 | Neighborhood daily | Quality improving |
| Euncheon-ro 25-gil은천로25길 · Gwanak-gu | 72 | +2.9% | 73.7 | Neighborhood daily | Stable |
Cite as: “Gomurae-ro (고무래로) in Seocho-gu, Seoul has 243 active stores across 149 business categories, -0.8% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “stable” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.