The short answer
Sapyeong-daero (사평대로) in Seocho-gu, Seoul has 460 active stores across 279 business categories, +1.8% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.
What's on the street
Food & drink 20%Retail 12%Personal services 7%Education 8%Leisure 5%Lodging 1%Real estate 3%Other 44%
Who shops here
Spending levelValue · higher than 6% of Korean streets
Late-night activityMostly daytime · higher than 26% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Goobne Chicken굽네치킨 | Fried chicken | 1,154 | +36 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Yeokjeonudong0410역전우동0410 | Korean snacks | 218 | +26 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Hyeondaeok현대옥 | Korean food | 179 | +25 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Cheongdominarisikdang청도미나리식당 | Korean food | 15 | +10 |
| Beullukeulleop블루클럽 | Hair & beauty | 323 | +4 |
| Soiyeonnam소이연남 | 기타 외국식 | 11 | +2 |
| Jiteu지트 | Education | 13 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Sinbanpo-ro신반포로 · Seocho-gu | 2,257 | +1.6% | 83.6 | Mixed-use | Quality improving |
| Seochojungang-ro 29-gil서초중앙로29길 · Seocho-gu | 58 | +3.6% | 73.5 | Office lunch | Early growth |
| Seochojungang-ro 28-gil서초중앙로28길 · Seocho-gu | 38 | +5.6% | 73.1 | Office lunch | Growing |
| Seocho-daero 55-gil서초대로55길 · Seocho-gu | 67 | +4.7% | 69.3 | Office lunch | Growing |
| Seocho-daero 53-gil서초대로53길 · Seocho-gu | 114 | +1.8% | 66.6 | Office lunch | Quality slipping |
Streets like Sapyeong-daero
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Baumoe-ro바우뫼로 · Seocho-gu | 276 | +6.6% | 78.4 | Office lunch | Nearing oversupply |
| Seonyu-ro선유로 · Yeongdeungpo-gu | 815 | +3.0% | 74.7 | Office lunch | Nearing oversupply |
| Seongsuil-ro 8-gil성수일로8길 · Seongdong-gu | 168 | +4.3% | 76.4 | Office lunch | Growing |
| Seonyudong 2-ro선유동2로 · Yeongdeungpo-gu | 126 | +6.8% | 78.8 | Office lunch | Growing |
| Beodeunaru-ro버드나루로 · Yeongdeungpo-gu | 208 | -3.7% | 39.3 | Office lunch | Shrinking |
Cite as: “Sapyeong-daero (사평대로) in Seocho-gu, Seoul has 460 active stores across 279 business categories, +1.8% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.