Growing franchise brands already trading in Itaewon: Paik's Coffee (빽다방), Baegeokkeopi (백억커피), Hanuridokseotoronnonsul (한우리독서토론논술), Mom's Touch (맘스터치), Optima (옵티마), A Twosome Place (투썸플레이스) (Q2 2026, Ipjimap). Only brands with more openings than closures over the past year are counted.
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Baegeokkeopi백억커피 | Coffee | 165 | +77 |
| Hanuridokseotoronnonsul한우리독서토론논술 | Education | 639 | +73 |
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
| Optima옵티마 | (건강)식품 | 879 | +27 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Keopinain커피나인 | Coffee | 67 | +26 |
| Paineolnain파이널나인 | Other dining | 31 | +24 |
| Cheogatjibyangnyeomchikin처갓집양념치킨 | Fried chicken | 1,254 | +21 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
Full district report: ItaewonIs Itaewon still growing as a retail district?What is the hottest street in Itaewon?Who shops in Itaewon?Which streets near Itaewon are growing next?
Cite as: “Growing franchise brands already trading in Itaewon: Paik's Coffee (빽다방), Baegeokkeopi (백억커피), Hanuridokseotoronnonsul (한우리독서토론논술), Mom's Touch (맘스터치), Optima (옵티마), A Twosome Place (투썸플레이스) (Q2 2026, Ipjimap). Only brands with more openings than closures over the past year are counted.” — Ipjimap (ipjimap.com), 2026-06-30.