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Seoul · 2026-09-27 · Ipjimap data desk

Saengmacha adds 167 stores in Korea in 2025 — where the pub & bar brand is opening

Saengmacha (생마차) grew to 181 stores, +1192.9% in a year. Ipjimap maps the 108 commercial streets it trades on.

Saengmacha, the Korean pub & bar franchise, ended 2025 with 181 stores, up from 14 a year earlier — 167 openings against 0 closures, according to Korea Fair Trade Commission franchise disclosures compiled by Ipjimap. Its busiest street by this quarter's momentum is Gimpohangang 9-ro (김포한강9로).

Where it is opening

Streets it already trades on, ranked by this quarter's momentum (rise in store count and density).

StreetStoresQoQMomentumCharacterStage
Gimpohangang 9-ro김포한강9로 · Gimpo-si652+23.0%86.5Office lunchGrowing
Keonbensia-daero컨벤시아대로 · Yeonsu-gu967+11.3%85.1Office lunchEarly growth
Hancheon-ro 139-gil한천로139길 · Gangbuk-gu88+14.3%83.2Late-nightNearing oversupply
Mujeon 6-gil무전6길 · Tongyeong-si128+11.3%82.8Late-nightGrowing
Dongjin-ro 20beon-gil동진로20번길 · Jinju-si46+9.5%82.4Café & youthNearing oversupply
Dongsomun-ro 20-gil동소문로20길 · Seongbuk-gu163+6.5%82.3Late-nightEarly growth
Godeokjungang-ro고덕중앙로 · Pyeongtaek-si511+9.7%82.0Office lunchGrowing
Gyeongan-ro경안로 · Gwangju-si306+7.0%81.7Mixed-useGrowing

Famous districts it is already in

What the numbers say

A net gain of 167 stores puts Saengmacha among the fastest-growing pub & bar brands in Korea this year. Openings outnumbered closures, which is why it appears here — Ipjimap lists only brands whose networks are growing. The street list shows where the brand already operates, not where it will open next.

Full brand footprint: Saengmacha →

How to read this

Store counts come from Korea Fair Trade Commission franchise disclosures; street data from the Korea Small Enterprise and Market Service store registry, grouped street by street by Ipjimap. This is a statistical summary, not investment, leasing or franchising advice. Rent and sales figures are not published.

Cite as: “Saengmacha, the Korean pub & bar franchise, ended 2025 with 181 stores, up from 14 a year earlier — 167 openings against 0 closures, according to Korea Fair Trade Commission franchise disclosures compiled by Ipjimap. Its busiest street by this quarter's momentum is Gimpohangang 9-ro (김포한강9로).” — Ipjimap (ipjimap.com), 2026-06-30.