The short answer
Seongsu Yeonmujang-gil had 1,068 active stores on 10 commercial streets in Q2 2026, +1.8% (+19) versus the previous quarter; 5 streets added stores. It ranks #18 of 23 famous Korean retail districts for store growth this quarter.
What's on the street
Share of active stores by category.
Who shops here
Percentiles against all 25,987 tracked streets. Indicators are relative, not currency amounts.
Hottest streets in Seongsu Yeonmujang-gil
Ranked by momentum — this quarter's rise in store count and density.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Yeonmujang 5ga-gil연무장5가길 · Seongdong-gu | 236 | +10.3% | 81.1 | 7 | Office lunch | Early growth |
| Yeonmujang 5-gil연무장5길 · Seongdong-gu | 51 | +13.3% | 75.1 | 0 | Office lunch | Nearing oversupply |
| Yeonmujang 15-gil연무장15길 · Seongdong-gu | 46 | +7.0% | 74.0 | 0 | Office lunch | Nearing oversupply |
| Yeonmujang 13-gil연무장13길 · Seongdong-gu | 133 | +10.8% | 73.5 | 0 | Office lunch | Nearing oversupply |
| Yeonmujang 11-gil연무장11길 · Seongdong-gu | 105 | +4.0% | 72.8 | 1 | Office lunch | Growing |
| Yeonmujang 7ga-gil연무장7가길 · Seongdong-gu | 31 | 0.0% | 53.4 | 0 | Dining & shopping | Quality improving |
Fast-growing brands already here
Brands whose Korean networks grew over the past year, with more openings than closures. Shrinking brands are excluded.
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Jadamchikin자담치킨 | Fried chicken | 708 | +22 |
| Myeonsikdang면식당 | Japanese | 35 | +22 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
| Gildongudong길동우동 | Other dining | 93 | +14 |
| Solsot솔솥 | Korean food | 63 | +12 |
| Hieorobodeugeimkape히어로보드게임카페 | 오락 | 49 | +12 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Banjiha반지하 | Korean food | 12 | +9 |
| Bikjjunbudaejjigae빅쭌부대찌개 | Other dining | 33 | +6 |
Next streets nearby
Streets within 1.5 km of Seongsu Yeonmujang-gil, outside its core, that added stores this quarter — where activity tends to spill over.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Dongil-ro 22-gil동일로22길 · Gwangjin-gu | 208 | +10.6% | 83.1 | 9 | Late-night | Nearing oversupply |
| Neungdong-ro 3-gil능동로3길 · Gwangjin-gu | 52 | +40.5% | 82.0 | 0 | Neighborhood daily | Nearing oversupply |
| Achasan-ro 31-gil아차산로31길 · Gwangjin-gu | 64 | +18.5% | 81.8 | 1 | Late-night | Nearing oversupply |
| Seoulsup 4-gil서울숲4길 · Seongdong-gu | 111 | +7.8% | 80.7 | 1 | Office lunch | Growing |
| Achasan-ro 29-gil아차산로29길 · Gwangjin-gu | 148 | +5.7% | 80.4 | 6 | After-work dining | Growing |
| Achasan-ro 33-gil아차산로33길 · Gwangjin-gu | 104 | +9.5% | 80.4 | 4 | Late-night | Nearing oversupply |
Streets like Seongsu Yeonmujang-gil, elsewhere in Korea
Closest match on store mix, spending level, late-night activity and repeat visits — useful when planning a second or third location.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Guncheong-gil군청길 · Uiseong-gun | 97 | +3.2% | 74.4 | Office lunch | Growing |
| Gwangpyeong-ro광평로 · Gangnam-gu | 344 | +2.4% | 77.8 | Office lunch | Stable |
| Seongnae-ro성내로 · Gangdong-gu | 242 | +0.4% | 75.7 | Office lunch | Stable |
| Eonju-ro언주로 · Gangnam-gu | 1,446 | +0.8% | 78.0 | Office lunch | Quality improving |
| Beotkkot-ro벚꽃로 · Geumcheon-gu | 1,007 | +2.2% | 76.4 | Office lunch | Stable |
| Dongjak-daero동작대로 · Seocho-gu | 344 | +2.4% | 76.6 | Office lunch | Quality slipping |
On the map
How this district is defined
“Seongsu Yeonmujang-gil” is a colloquial name. Ipjimap groups streets named “연무장…” in 성동구 and counts every street with 20+ stores.