The short answer
Dongjak-daero (동작대로) in Seocho-gu, Seoul has 344 active stores across 235 business categories, +2.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.
What's on the street
Food & drink 12%Retail 21%Personal services 6%Education 12%Leisure 5%Real estate 3%Other 42%
Who shops here
Spending levelValue · higher than 22% of Korean streets
Late-night activityMostly daytime · higher than 29% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Nomoeopija노모어피자 | Pizza | 174 | +78 |
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
| Peuraengkeubeogeo프랭크버거 | Fast food | 622 | +31 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Ssadagimbap싸다김밥 | Korean snacks | 97 | +15 |
| Aendingseuteodikape앤딩스터디카페 | 기타 서비스 | 28 | +9 |
| Junoheeo준오헤어 | Hair & beauty | 177 | +7 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongjak-daero 27na-gil동작대로27나길 · Dongjak-gu | 20 | +17.6% | 81.4 | Late-night | Early growth |
| Sadang-ro 29ga-gil사당로29가길 · Dongjak-gu | 47 | +14.6% | 80.7 | Café & youth | Nearing oversupply |
| Dongjak-daero 17-gil동작대로17길 · Dongjak-gu | 40 | +11.1% | 79.2 | Mixed-use | Early growth |
| Dongjak-daero동작대로 · Dongjak-gu | 362 | +0.3% | 78.1 | Neighborhood daily | Quality improving |
| Dongjak-daero 29-gil동작대로29길 · Dongjak-gu | 261 | +1.9% | 77.5 | Neighborhood daily | Quality slipping |
Streets like Dongjak-daero
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Cheonho-daero천호대로 · Gwangjin-gu | 666 | +3.6% | 77.6 | Office lunch | Nearing oversupply |
| Nambusunhwan-ro 359-gil남부순환로359길 · Gangnam-gu | 138 | +14.1% | 81.8 | Office lunch | Nearing oversupply |
| Maeheon-ro매헌로 · Seocho-gu | 278 | +3.0% | 76.0 | Office lunch | Stable |
| Eonju-ro언주로 · Gangnam-gu | 1,446 | +0.8% | 78.0 | Office lunch | Quality improving |
| Yanghwa-ro양화로 · Mapo-gu | 1,378 | +3.8% | 79.9 | Office lunch | Early growth |
Cite as: “Dongjak-daero (동작대로) in Seocho-gu, Seoul has 344 active stores across 235 business categories, +2.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.