The short answer
Dongjak-daero (동작대로) in Dongjak-gu, Seoul has 362 active stores across 241 business categories, +0.3% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “quality improving” stage, graded A.
What's on the street
Food & drink 14%Retail 30%Personal services 10%Education 8%Leisure 7%Real estate 2%Other 29%
Who shops here
Spending levelUpper-mid · higher than 70% of Korean streets
Late-night activityMostly daytime · higher than 30% of Korean streets
Repeat visitsDestination (visitors) · higher than 11% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| 153gupoguksu153구포국수 | Korean food | 58 | +29 |
| Helkipuki헬키푸키 | Other dining | 31 | +18 |
| Sodamchon소담촌 | Other dining | 108 | +12 |
| Guju구주 | Pub & bar | 33 | +11 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Saelleodi샐러디 | Other dining | 333 | +11 |
| Yukjeongukbap육전국밥 | Korean food | 51 | +8 |
| Peurepeoseudaieoteupudeu프레퍼스다이어트푸드 | Other dining | 21 | +6 |
| Teumsaeramyeon틈새라면 | Korean snacks | 58 | +3 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongjak-daero 27na-gil동작대로27나길 · Dongjak-gu | 20 | +17.6% | 81.4 | Late-night | Early growth |
| Dongjak-daero 7-gil동작대로7길 · Dongjak-gu | 194 | +7.2% | 80.9 | After-work dining | Growing |
| Sadang-ro 29ga-gil사당로29가길 · Dongjak-gu | 47 | +14.6% | 80.7 | Café & youth | Nearing oversupply |
| Dongjak-daero 17-gil동작대로17길 · Dongjak-gu | 40 | +11.1% | 79.2 | Mixed-use | Early growth |
| Dongjak-daero 29-gil동작대로29길 · Dongjak-gu | 261 | +1.9% | 77.5 | Neighborhood daily | Quality slipping |
Streets like Dongjak-daero
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gukchaebosang-ro국채보상로 · Jung-gu | 970 | +3.3% | 79.8 | Mixed-use | Growing |
| Cheonho-daero천호대로 · Gangdong-gu | 1,429 | +4.8% | 84.4 | Mixed-use | Early growth |
| Dongdeok-ro 8-gil동덕로8길 · Jung-gu | 54 | -3.6% | 36.9 | Office lunch | Shrinking |
| Dongho-ro동호로 · Seongdong-gu | 57 | +7.5% | 82.0 | Neighborhood daily | Growing |
| Wangsan-ro왕산로 · Dongdaemun-gu | 1,353 | -6.0% | 42.0 | Mixed-use | Declining |
Cite as: “Dongjak-daero (동작대로) in Dongjak-gu, Seoul has 362 active stores across 241 business categories, +0.3% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “quality improving” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.