The short answer
Yeonmujang 11-gil (연무장11길) in Seongdong-gu, Seoul has 105 active stores across 56 business categories, +4.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded B.
What's on the street
Food & drink 2%Retail 11%Personal services 4%Education 4%Leisure 1%Real estate 8%Other 70%
Who shops here
Spending levelValue · higher than 2% of Korean streets
Late-night activityMostly daytime · higher than 7% of Korean streets
Repeat visitsDestination (visitors) · higher than 9% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Rian리안 | Hair & beauty | 452 | +11 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yeonmujang 5ga-gil연무장5가길 · Seongdong-gu | 236 | +10.3% | 81.1 | Office lunch | Early growth |
| Seongdeokjeong 15-gil성덕정15길 · Seongdong-gu | 77 | +11.6% | 80.0 | Dining alley | Nearing oversupply |
| Achasan-ro아차산로 · Seongdong-gu | 696 | +3.7% | 79.1 | Office lunch | Growing |
| Ttukseom-ro 15-gil뚝섬로15길 · Seongdong-gu | 28 | +12.0% | 78.5 | Office lunch | Early growth |
| Seongdeokjeong 19-gil성덕정19길 · Seongdong-gu | 28 | +27.3% | 78.5 | Café & youth | Early growth |
Streets like Yeonmujang 11-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gangnam-daero 51-gil강남대로51길 · Seocho-gu | 453 | +6.3% | 75.3 | Office lunch | Growing |
| Gukhoe-daero 38-gil국회대로38길 · Yeongdeungpo-gu | 119 | +5.3% | 73.8 | Office lunch | Growing |
| Gukhoe-daero 28-gil국회대로28길 · Yeongdeungpo-gu | 172 | +4.2% | 72.2 | Office lunch | Growing |
| Gangnam-daero 132-gil강남대로132길 · Gangnam-gu | 107 | +11.5% | 79.1 | Office lunch | Growing |
| Mullae-ro 20-gil문래로20길 · Yeongdeungpo-gu | 59 | +5.4% | 70.5 | Office lunch | Nearing oversupply |
Cite as: “Yeonmujang 11-gil (연무장11길) in Seongdong-gu, Seoul has 105 active stores across 56 business categories, +4.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.