The short answer
Seutellatteokboki (스텔라떡볶이), a Korean Korean snacks brand, grew from 98 to 179 stores in 2025 (+81, +82.7%), with 85 openings and 4 closures. Ipjimap maps 151 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 85 openings vs 4 closures in 2025.
Who it serves
Core customers: students & teens (30%). Main visit purpose: learning. Price position: upper-mid.
Street character where it trades: neighborhood daily (79), mixed-use (18), dining alley (17).
Where Seutellatteokboki is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Singil-ro 28-gil신길로28길 · Yeongdeungpo-gu | 62 | +17.0% | 87.0 | Neighborhood daily | Growing |
| Gimpohangang 9-ro김포한강9로 · Gimpo-si | 652 | +23.0% | 86.5 | Office lunch | Growing |
| Byeolnaejungang-ro별내중앙로 · Namyangju-si | 1,444 | +22.9% | 85.4 | Office lunch | Nearing oversupply |
| Samsong-ro삼송로 · Deogyang-gu, Goyang-si | 654 | +9.4% | 84.7 | Neighborhood daily | Early growth |
| Euncheon-ro은천로 · Gwanak-gu | 524 | +8.3% | 84.0 | Neighborhood daily | Early growth |
| Myeongji-ro 60beon-gil명지로60번길 · Cheoin-gu, Yongin-si | 307 | +7.3% | 83.1 | Café & youth | Growing |
| Yangjae-daero 89-gil양재대로89길 · Gangdong-gu | 137 | +7.0% | 82.8 | Neighborhood daily | Growing |
| Hoam-ro 26-gil호암로26길 · Gwanak-gu | 79 | +16.2% | 82.6 | Café & youth | Nearing oversupply |
Streets where its category is growing — and it isn't there yet
Two or more growing Korean snacks brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Madeul-ro 11-gil마들로11길 · Dobong-gu | 510 | +10.2% | 88.3 | Mixed-use | Growing |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
| Imun-ro이문로 · Dongdaemun-gu | 563 | +11.7% | 86.8 | Neighborhood daily | Early growth |
| Sinchon-gil신촌길 · Nam-gu | 92 | +24.3% | 86.7 | Neighborhood daily | Nearing oversupply |
| Jichuk 1-ro지축1로 · Deogyang-gu, Goyang-si | 131 | +13.9% | 86.1 | After-work dining | Growing |
| Deokgye-ro덕계로 · Yangju-si | 151 | +18.0% | 85.7 | Neighborhood daily | Nearing oversupply |
| Keonbensia-daero컨벤시아대로 · Yeonsu-gu | 967 | +11.3% | 85.1 | Office lunch | Early growth |
| Bonsam-ro본삼로 · Sangnok-gu, Ansan-si | 227 | +12.4% | 85.0 | Mixed-use | Nearing oversupply |
Cite as: “Seutellatteokboki (스텔라떡볶이), a Korean Korean snacks brand, grew from 98 to 179 stores in 2025 (+81, +82.7%), with 85 openings and 4 closures. Ipjimap maps 151 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.