The short answer
Wausan-ro 27-gil (와우산로27길) in Mapo-gu, Seoul has 114 active stores across 60 business categories, -5.0% versus the previous quarter (Q2 2026). It is a café & youth street at the “declining” stage, graded A.
What's on the street
Food & drink 18%Retail 51%Personal services 9%Education 6%Leisure 4%Lodging 4%Other 8%
Who shops here
Spending levelPremium · higher than 90% of Korean streets
Late-night activitySome late-night trade · higher than 61% of Korean streets
Repeat visitsDestination (visitors) · higher than 5% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Chullimaratang춘리마라탕 | Chinese | 202 | +22 |
| Yogeoteuaiseukeurimuijeongseok요거트아이스크림의정석 | 아이스크림/빙수 | 187 | +21 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Donggyo-ro 38-gil동교로38길 · Mapo-gu | 172 | +11.0% | 83.0 | Late-night | Growing |
| Yanghwa-ro 23-gil양화로23길 · Mapo-gu | 80 | +17.6% | 82.8 | Late-night | Growing |
| Seogang-ro서강로 · Mapo-gu | 303 | +11.8% | 82.6 | Office lunch | Growing |
| Hongik-ro홍익로 · Mapo-gu | 149 | +4.9% | 82.1 | Dining alley | Growing |
| Yeonhui-ro 1-gil연희로1길 · Mapo-gu | 126 | +8.6% | 81.5 | Café & youth | Growing |
Streets like Wausan-ro 27-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Cheongpa-ro청파로 · Yongsan-gu | 686 | +0.3% | 79.0 | Mixed-use | Stable |
| Tanjung-ro 101beon-gil탄중로101번길 · Ilsanseo-gu, Goyang-si | 75 | -3.9% | 42.2 | Dining & shopping | Shrinking |
| Wolbae-ro월배로 · Dalseo-gu | 1,104 | +0.7% | 79.7 | Mixed-use | Stable |
| Munjeong-ro문정로 · Hoengseong-gun | 103 | -1.9% | 44.2 | Mixed-use | Stable |
| Dalgubeol-daero달구벌대로 · Seo-gu | 331 | +1.5% | 81.0 | Mixed-use | Quality improving |
Cite as: “Wausan-ro 27-gil (와우산로27길) in Mapo-gu, Seoul has 114 active stores across 60 business categories, -5.0% versus the previous quarter (Q2 2026). It is a café & youth street at the “declining” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.