The short answer
Wangsimni-ro (왕십리로) in Seongdong-gu, Seoul has 1,255 active stores across 720 business categories, +2.7% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality improving” stage, graded A.
What's on the street
Food & drink 24%Retail 17%Personal services 11%Education 9%Leisure 4%Lodging 1%Real estate 4%Other 30%
Who shops here
Spending levelValue · higher than 31% of Korean streets
Late-night activityMostly daytime · higher than 32% of Korean streets
Repeat visitsDestination (visitors) · higher than 9% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Chaengnamu책나무 | Education | 417 | +195 |
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| Asobi아소비 | Education | 1,761 | +81 |
| Baegeokkeopi백억커피 | Coffee | 165 | +77 |
| Yukhoebareunyeoneo육회바른연어 | Other dining | 138 | +63 |
| Eutteum50angyeong으뜸50안경 | 안경 | 305 | +43 |
| Eutteumpeulleoseuangyeong으뜸플러스안경 | 안경 | 284 | +40 |
| Goobne Chicken굽네치킨 | Fried chicken | 1,154 | +36 |
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Wangsimnigwangjang-ro왕십리광장로 · Seongdong-gu | 197 | +3.1% | 83.4 | Dining & shopping | Growing |
| Majo-ro 1-gil마조로1길 · Seongdong-gu | 46 | +9.5% | 83.3 | After-work dining | Early growth |
| Majo-ro마조로 · Seongdong-gu | 254 | +0.4% | 79.8 | Café & youth | Quality improving |
| Haengdang-ro행당로 · Seongdong-gu | 367 | +0.6% | 79.2 | Neighborhood daily | Quality improving |
| Wangsimni-ro 21-gil왕십리로21길 · Seongdong-gu | 99 | +5.3% | 77.8 | After-work dining | Nearing oversupply |
Streets like Wangsimni-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jingwan 2-ro진관2로 · Eunpyeong-gu | 361 | +10.1% | 83.5 | Office lunch | Growing |
| Ollimpik-ro올림픽로 · Gangdong-gu | 795 | +1.1% | 74.1 | Neighborhood daily | Quality slipping |
| Woldeukeopbuk-ro 16-gil월드컵북로16길 · Mapo-gu | 43 | -6.5% | 35.3 | Office lunch | Shrinking |
| Gangnam-daero 6-gil강남대로6길 · Seocho-gu | 122 | -4.7% | 38.1 | Office lunch | Shrinking |
| Dongil-ro 129-gil동일로129길 · Jungnang-gu | 118 | +26.9% | 85.7 | Mixed-use | Nearing oversupply |
Cite as: “Wangsimni-ro (왕십리로) in Seongdong-gu, Seoul has 1,255 active stores across 720 business categories, +2.7% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality improving” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.