The short answer
Seobinggo-ro (서빙고로) in Yongsan-gu, Seoul has 319 active stores across 169 business categories, +6.0% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “growing” stage, graded A.
What's on the street
Food & drink 28%Retail 16%Personal services 14%Education 8%Leisure 2%Lodging 1%Real estate 16%Other 15%
Who shops here
Spending levelUpper-mid · higher than 78% of Korean streets
Late-night activityMostly daytime · higher than 20% of Korean streets
Repeat visitsDestination (visitors) · higher than 1% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Naiseugai나이스가이 | Hair & beauty | 259 | +29 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
| Deopbapseoksoegui덮밥석쇠구이 | Korean food | 28 | +12 |
| Udongyamairusik우동야마이루식 | Japanese | 28 | +12 |
| Eungkeumtteokboki응큼떡볶이 | Korean snacks | 28 | +12 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Aidiheeo아이디헤어 | Hair & beauty | 94 | +9 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Hangang-daero 40-gil한강대로40길 · Yongsan-gu | 100 | +11.1% | 83.3 | Café & youth | Growing |
| Ichon-ro이촌로 · Yongsan-gu | 475 | +4.2% | 81.8 | Neighborhood daily | Growing |
| Ichon-ro 77-gil이촌로77길 · Yongsan-gu | 34 | +6.3% | 80.0 | After-work dining | Growing |
| Hangang-daero 21na-gil한강대로21나길 · Yongsan-gu | 66 | +1.5% | 76.6 | Mixed-use | Stable |
| Ichon-ro 75-gil이촌로75길 · Yongsan-gu | 50 | +4.2% | 76.5 | Dining alley | Growing |
Streets like Seobinggo-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gumaro14nam-gil구마로14남길 · Dalseo-gu | 40 | -2.4% | 39.5 | Neighborhood daily | Quality slipping |
| Nangye-ro난계로 · Seongdong-gu | 57 | -5.0% | 40.9 | Neighborhood daily | Shrinking |
| Cheonho-daero 168ga-gil천호대로168가길 · Gangdong-gu | 48 | -5.9% | 38.1 | Neighborhood daily | Shrinking |
| Eunhaengjeong-ro 5-gil은행정로5길 · Yangcheon-gu | 82 | +3.8% | 76.3 | Neighborhood daily | Growing |
| Ollimpik-ro 78-gil올림픽로78길 · Gangdong-gu | 49 | 0.0% | 58.3 | Neighborhood daily | Quality slipping |
Cite as: “Seobinggo-ro (서빙고로) in Yongsan-gu, Seoul has 319 active stores across 169 business categories, +6.0% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.