The short answer
Ichon-ro (이촌로) in Yongsan-gu, Seoul has 475 active stores across 270 business categories, +4.2% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “growing” stage, graded A.
What's on the street
Food & drink 17%Retail 33%Personal services 11%Education 9%Leisure 3%Lodging 0%Real estate 9%Other 18%
Who shops here
Spending levelUpper-mid · higher than 68% of Korean streets
Late-night activityMostly daytime · higher than 27% of Korean streets
Repeat visitsDestination (visitors) · higher than 1% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Syupeokichin슈퍼키친 | 기타도소매 | 72 | +41 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
| Myeonggatongdak명가통닭 | Fried chicken | 87 | +13 |
| Yaksonmyeongga약손명가 | Hair & beauty | 125 | +5 |
| Bangbaegimbap방배김밥 | Korean snacks | 10 | +3 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seobinggo-ro서빙고로 · Yongsan-gu | 319 | +6.0% | 81.8 | Neighborhood daily | Growing |
| Ichon-ro 77-gil이촌로77길 · Yongsan-gu | 34 | +6.3% | 80.0 | After-work dining | Growing |
| Ichon-ro 75-gil이촌로75길 · Yongsan-gu | 50 | +4.2% | 76.5 | Dining alley | Growing |
| Hangang-daero 14-gil한강대로14길 · Yongsan-gu | 26 | +23.8% | 76.4 | Office lunch | Nearing oversupply |
| Seobinggo-ro 24-gil서빙고로24길 · Yongsan-gu | 20 | +25.0% | 72.7 | Office lunch | Growing |
Streets like Ichon-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Daeya-ro대야로 · Hapcheon-gun | 146 | +4.3% | 76.6 | Mixed-use | Growing |
| Myeongdeok-ro명덕로 · Jung-gu | 482 | +5.2% | 80.8 | Mixed-use | Nearing oversupply |
| Apgujeong-ro 29-gil압구정로29길 · Gangnam-gu | 136 | +0.7% | 77.4 | Neighborhood daily | Stable |
| Donggwang-ro 1-gil동광로1길 · Seocho-gu | 46 | -6.1% | 34.6 | Mixed-use | Shrinking |
| Seolleung-ro 153-gil선릉로153길 · Gangnam-gu | 98 | -2.0% | 37.9 | Office lunch | Stable |
Cite as: “Ichon-ro (이촌로) in Yongsan-gu, Seoul has 475 active stores across 270 business categories, +4.2% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.