The short answer
Sangwon-gil (상원길) in Seongdong-gu, Seoul has 203 active stores across 122 business categories, +1.5% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “quality improving” stage, graded A.
What's on the street
Food & drink 28%Retail 24%Personal services 11%Education 12%Leisure 6%Lodging 0%Real estate 5%Other 13%
Who shops here
Spending levelMid-market · higher than 57% of Korean streets
Late-night activityMostly daytime · higher than 35% of Korean streets
Repeat visitsDestination (visitors) · higher than 9% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Pijaseukul피자스쿨 | Pizza | 628 | +13 |
| Yaksonmyeongga약손명가 | Hair & beauty | 125 | +5 |
| Dosigotgan도시곳간 | (건강)식품 | 35 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yeonmujang 5ga-gil연무장5가길 · Seongdong-gu | 236 | +10.3% | 81.1 | Office lunch | Early growth |
| Seoulsup 4-gil서울숲4길 · Seongdong-gu | 111 | +7.8% | 80.7 | Office lunch | Growing |
| Wangsimni-ro 5-gil왕십리로5길 · Seongdong-gu | 40 | +14.3% | 79.8 | Dining alley | Nearing oversupply |
| Achasan-ro아차산로 · Seongdong-gu | 696 | +3.7% | 79.1 | Office lunch | Growing |
| Sangwon 12-gil상원12길 · Seongdong-gu | 164 | +8.6% | 78.5 | Office lunch | Nearing oversupply |
Streets like Sangwon-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gukjegeumyung-ro 7-gil국제금융로7길 · Yeongdeungpo-gu | 100 | -1.0% | 44.4 | Neighborhood daily | Quality slipping |
| Jingwan 3-ro진관3로 · Eunpyeong-gu | 216 | +0.9% | 78.8 | Neighborhood daily | Quality improving |
| Gamasan-ro가마산로 · Yeongdeungpo-gu | 341 | +1.5% | 77.0 | Neighborhood daily | Stable |
| Solsaem-ro솔샘로 · Gangbuk-gu | 511 | -1.0% | 44.0 | Neighborhood daily | Quality slipping |
| Hyeonchung-ro현충로 · Dongjak-gu | 197 | +1.0% | 77.5 | Neighborhood daily | Quality improving |
Cite as: “Sangwon-gil (상원길) in Seongdong-gu, Seoul has 203 active stores across 122 business categories, +1.5% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “quality improving” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.