The short answer
Ollimpik-ro 32-gil (올림픽로32길) in Songpa-gu, Seoul has 394 active stores across 143 business categories, +4.5% versus the previous quarter (Q2 2026). It is a late-night street at the “growing” stage, graded A.
What's on the street
Food & drink 54%Retail 9%Personal services 7%Education 2%Leisure 8%Lodging 6%Real estate 2%Other 13%
Who shops here
Spending levelValue · higher than 21% of Korean streets
Late-night activityStrong late-night trade · higher than 91% of Korean streets
Repeat visitsDestination (visitors) · higher than 32% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Cheolgilbusanjip철길부산집 | Pub & bar | 280 | +79 |
| Siseon시선 | Coffee | 119 | +63 |
| Paineolnain파이널나인 | Other dining | 31 | +24 |
| Deomasitneunjokbalbossam더맛있는족발보쌈 | Korean food | 54 | +16 |
| Samdeoktongdak삼덕통닭 | Fried chicken | 29 | +10 |
| Seonjuga선주가 | Pub & bar | 12 | +10 |
| Toriaejeu토리아에즈 | Japanese | 45 | +8 |
| Machaijjamppong마차이짬뽕 | Chinese | 10 | +3 |
| 88nogari88노가리 | Pub & bar | 13 | +2 |
| Ppaekdon빽돈 | Korean food | 10 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Ogeum-ro 11-gil오금로11길 · Songpa-gu | 523 | +16.5% | 83.4 | Office lunch | Nearing oversupply |
| Ollimpik-ro 35ga-gil올림픽로35가길 · Songpa-gu | 153 | +6.3% | 82.2 | Dining alley | Nearing oversupply |
| Ogeum-ro 15-gil오금로15길 · Songpa-gu | 131 | +12.9% | 80.6 | Office lunch | Growing |
| Baekjegobun-ro 51-gil백제고분로51길 · Songpa-gu | 34 | +13.3% | 80.5 | Office lunch | Nearing oversupply |
| Ogeum-ro 13-gil오금로13길 · Songpa-gu | 152 | +16.9% | 80.1 | Office lunch | Nearing oversupply |
Streets like Ollimpik-ro 32-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saemal-ro 18-gil새말로18길 · Guro-gu | 45 | +7.1% | 77.6 | Late-night | Growing |
| Sangmubeonyeong-ro상무번영로 · Seo-gu | 85 | — | 57.6 | Late-night | — |
| Seokcheon-ro 178beon-gil석천로178번길 · Wonmi-gu, Bucheon-si | 51 | +8.5% | 79.6 | Late-night | Early growth |
| Bucheon-ro 29beon-gil부천로29번길 · Wonmi-gu, Bucheon-si | 58 | +11.5% | 78.5 | Late-night | Growing |
| Seji-ro 66beon-gil세지로66번길 · Gwonseon-gu, Suwon-si | 51 | -1.9% | 37.6 | Late-night | Quality improving |
Cite as: “Ollimpik-ro 32-gil (올림픽로32길) in Songpa-gu, Seoul has 394 active stores across 143 business categories, +4.5% versus the previous quarter (Q2 2026). It is a late-night street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.