The short answer
Ogeum-ro 11-gil (오금로11길) in Songpa-gu, Seoul has 523 active stores across 207 business categories, +16.5% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
What's on the street
Food & drink 29%Retail 11%Personal services 12%Education 5%Leisure 6%Lodging 6%Real estate 4%Other 28%
Who shops here
Spending levelValue · higher than 13% of Korean streets
Late-night activityStrong late-night trade · higher than 81% of Korean streets
Repeat visitsDestination (visitors) · higher than 32% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Baegeokkeopi백억커피 | Coffee | 165 | +77 |
| Gwihanjokbal귀한족발 | Other dining | 148 | +51 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Mokgumeong목구멍 | Korean food | 169 | +20 |
| Bueongisanjang부엉이산장 | Korean food | 39 | +17 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Saelleodi샐러디 | Other dining | 333 | +11 |
| Hongkongbanjeom0410홍콩반점0410 | Chinese | 293 | +11 |
| Namdosulsang남도술상 | Other dining | 41 | +6 |
| 60gye60계 | Fried chicken | 665 | +4 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Ollimpik-ro 35ga-gil올림픽로35가길 · Songpa-gu | 153 | +6.3% | 82.2 | Dining alley | Nearing oversupply |
| Ogeum-ro 15-gil오금로15길 · Songpa-gu | 131 | +12.9% | 80.6 | Office lunch | Growing |
| Baekjegobun-ro 51-gil백제고분로51길 · Songpa-gu | 34 | +13.3% | 80.5 | Office lunch | Nearing oversupply |
| Ogeum-ro 13-gil오금로13길 · Songpa-gu | 152 | +16.9% | 80.1 | Office lunch | Nearing oversupply |
| Ollimpik-ro 32-gil올림픽로32길 · Songpa-gu | 394 | +4.5% | 80.0 | Late-night | Growing |
Streets like Ogeum-ro 11-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Buil-ro 199beon-gil부일로199번길 · Wonmi-gu, Bucheon-si | 76 | +8.6% | 77.7 | Office lunch | Early growth |
| Hyowon-ro 249beon-gil효원로249번길 · Paldal-gu, Suwon-si | 145 | +16.0% | 76.9 | Office lunch | Nearing oversupply |
| Osan-ro 190beon-gil오산로190번길 · Osan-si | 109 | +9.0% | 78.1 | Office lunch | Nearing oversupply |
| Jungdong-ro 254beon-gil중동로254번길 · Wonmi-gu, Bucheon-si | 501 | +10.3% | 83.2 | Office lunch | Growing |
| Ingye-ro 124beon-gil인계로124번길 · Paldal-gu, Suwon-si | 235 | +5.9% | 77.1 | Office lunch | Nearing oversupply |
Cite as: “Ogeum-ro 11-gil (오금로11길) in Songpa-gu, Seoul has 523 active stores across 207 business categories, +16.5% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.