The short answer
Nonhyeon-ro (논현로) in Gangnam-gu, Seoul has 1,907 active stores across 961 business categories, +0.7% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.
What's on the street
Food & drink 12%Retail 15%Personal services 5%Education 5%Leisure 3%Lodging 1%Real estate 5%Other 53%
Who shops here
Spending levelValue · higher than 16% of Korean streets
Late-night activityMostly daytime · higher than 24% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| Baegeokkeopi백억커피 | Coffee | 165 | +77 |
| Siseon시선 | Coffee | 119 | +63 |
| Eutteum50angyeong으뜸50안경 | 안경 | 305 | +43 |
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Optima옵티마 | (건강)식품 | 879 | +27 |
| Keopinain커피나인 | Coffee | 67 | +26 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Oneuldobingsu오늘도빙수 | 음료 (커피 외) | 39 | +20 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Eonju-ro 113-gil언주로113길 · Gangnam-gu | 132 | +91.3% | 88.8 | Office lunch | Early growth |
| Bongeunsa-ro 30-gil봉은사로30길 · Gangnam-gu | 190 | +27.5% | 83.8 | Office lunch | Nearing oversupply |
| Gangnam-daero 112-gil강남대로112길 · Gangnam-gu | 281 | +49.5% | 83.8 | Office lunch | Nearing oversupply |
| Bongeunsa-ro 29-gil봉은사로29길 · Gangnam-gu | 102 | +15.9% | 83.6 | Office lunch | Growing |
| Eonju-ro 93-gil언주로93길 · Gangnam-gu | 115 | +7.5% | 79.9 | Office lunch | Growing |
Streets like Nonhyeon-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Achasan-ro아차산로 · Seongdong-gu | 696 | +3.7% | 79.1 | Office lunch | Growing |
| Yeongdong-daero영동대로 · Gangnam-gu | 1,128 | -2.0% | 41.4 | Office lunch | Quality slipping |
| Dongho-ro 15-gil동호로15길 · Jung-gu | 47 | +4.4% | 68.3 | Office lunch | Nearing oversupply |
| Achasan-ro 78-gil아차산로78길 · Gwangjin-gu | 202 | -0.5% | 38.2 | Office lunch | Quality slipping |
| Dusan-ro두산로 · Geumcheon-gu | 289 | +2.5% | 75.1 | Office lunch | Quality slipping |
Cite as: “Nonhyeon-ro (논현로) in Gangnam-gu, Seoul has 1,907 active stores across 961 business categories, +0.7% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.