The short answer
Yeongdong-daero (영동대로) in Gangnam-gu, Seoul has 1,128 active stores across 498 business categories, -2.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.
What's on the street
Food & drink 18%Retail 19%Personal services 5%Education 6%Leisure 2%Lodging 0%Real estate 4%Other 46%
Who shops here
Spending levelValue · higher than 12% of Korean streets
Late-night activityMostly daytime · higher than 19% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Gamachitongdak가마치통닭 | Other dining | 788 | +82 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Sulbing설빙 | 아이스크림/빙수 | 576 | +16 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Samsongppangjip삼송빵집 | Bakery | 31 | +7 |
| Gangnamgyoja강남교자 | Other dining | 26 | +5 |
| Jeongdong정동 | Japanese | 10 | +5 |
| Beullukeulleop블루클럽 | Hair & beauty | 323 | +4 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Samseong-ro 100-gil삼성로100길 · Gangnam-gu | 78 | +21.9% | 83.6 | Office lunch | Nearing oversupply |
| Teheran-ro 83-gil테헤란로83길 · Gangnam-gu | 169 | +12.7% | 81.5 | Office lunch | Nearing oversupply |
| Teheran-ro 79-gil테헤란로79길 · Gangnam-gu | 360 | +23.3% | 80.7 | Office lunch | Nearing oversupply |
| Samseong-ro 103-gil삼성로103길 · Gangnam-gu | 80 | +9.6% | 80.0 | Office lunch | Growing |
| Samseong-ro 104-gil삼성로104길 · Gangnam-gu | 65 | +8.3% | 79.0 | Late-night | Growing |
Streets like Yeongdong-daero
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Nonhyeon-ro 105-gil논현로105길 · Gangnam-gu | 43 | -6.5% | 34.4 | Office lunch | Declining |
| Nambusunhwan-ro남부순환로 · Seocho-gu | 424 | -6.0% | 42.5 | Office lunch | Shrinking |
| Hakdong-ro학동로 · Gangnam-gu | 985 | -1.0% | 42.7 | Office lunch | Quality slipping |
| Mapo-daero마포대로 · Mapo-gu | 1,633 | +5.5% | 81.5 | Office lunch | Early growth |
| Maeheon-ro매헌로 · Seocho-gu | 278 | +3.0% | 76.0 | Office lunch | Stable |
Cite as: “Yeongdong-daero (영동대로) in Gangnam-gu, Seoul has 1,128 active stores across 498 business categories, -2.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.