The short answer
Myeongdong 4-gil (명동4길) in Jung-gu, Seoul has 92 active stores across 65 business categories, +2.2% versus the previous quarter (Q2 2026). It is a dining & shopping street at the “stable” stage, graded A.
What's on the street
Food & drink 29%Retail 41%Personal services 14%Leisure 1%Lodging 5%Real estate 5%Other 3%
Who shops here
Spending levelPremium · higher than 97% of Korean streets
Late-night activityMostly daytime · higher than 39% of Korean streets
Repeat visitsDestination (visitors) · higher than 0% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Taraekwin타래퀸 | 아이스크림/빙수 | 17 | +5 |
| Yugane유가네 | Korean food | 201 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Sogong-ro소공로 · Jung-gu | 498 | +2.9% | 84.3 | Mixed-use | Quality improving |
| Namdaemun-ro남대문로 · Jung-gu | 930 | +3.0% | 82.9 | Mixed-use | Stable |
| Jong-ro 12-gil종로12길 · Jongno-gu | 89 | +12.7% | 82.2 | Late-night | Nearing oversupply |
| Myeongdong 8na-gil명동8나길 · Jung-gu | 114 | +3.6% | 80.1 | Mixed-use | Early growth |
| Namdaemunsijang 2ga-gil남대문시장2가길 · Jung-gu | 35 | +6.1% | 80.0 | Dining alley | Growing |
Streets like Myeongdong 4-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Siheung-daero 148-gil시흥대로148길 · Geumcheon-gu | 70 | 0.0% | 55.9 | Dining & shopping | Stable |
| Mangwon-ro 8-gil망원로8길 · Mapo-gu | 60 | -7.7% | 39.1 | Dining alley | Declining |
| Jungang-gil중앙길 · Uiseong-gun | 176 | +3.5% | 80.8 | Dining & shopping | Early growth |
| Bulgwang-ro불광로 · Eunpyeong-gu | 696 | +0.6% | 81.6 | Dining & shopping | Quality improving |
| Eungam-ro 12-gil응암로12길 · Eunpyeong-gu | 129 | +2.4% | 79.1 | Dining & shopping | Stable |
Cite as: “Myeongdong 4-gil (명동4길) in Jung-gu, Seoul has 92 active stores across 65 business categories, +2.2% versus the previous quarter (Q2 2026). It is a dining & shopping street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.