The short answer
Yeokjeonhalmeonimaekju1982 (역전할머니맥주1982), a Korean pub & bar brand, grew from 923 to 963 stores in 2025 (+40, +4.3%), with 58 openings and 18 closures. Ipjimap maps 13 of the commercial streets it operates on; most are late-night streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 58 openings vs 18 closures in 2025.
Who it serves
Core customers: middle-aged adults (24%). Main visit purpose: business entertaining. Price position: upper-mid.
Street character where it trades: late-night (6), neighborhood daily (3), office lunch (1).
Where Yeokjeonhalmeonimaekju1982 is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gobun-ro 31beon-gil고분로31번길 · Yeonje-gu | 49 | +19.5% | 85.7 | Late-night | Growing |
| Dongpyeong-ro 420beon-gil동평로420번길 · Busanjin-gu | 58 | +11.5% | 82.7 | Café & youth | Growing |
| Godonggol-ro고동골로 · Nam-gu | 170 | +5.6% | 81.5 | Neighborhood daily | Early growth |
| Myeongjigukje 2-ro명지국제2로 · Gangseo-gu | 313 | +9.1% | 81.1 | Office lunch | Early growth |
| Seongnam-daero 1148beon-gil성남대로1148번길 · Jungwon-gu, Seongnam-si | 102 | +7.4% | 79.0 | Late-night | Nearing oversupply |
| Ssangmicheon-ro쌍미천로 · Yeonje-gu | 201 | +4.2% | 77.8 | Mixed-use | Growing |
| Sammun-ro삼문로 · Gimhae-si | 211 | +2.4% | 76.6 | Late-night | Quality slipping |
| Gimhae-daero 361beon-gil김해대로361번길 · Gimhae-si | 198 | +3.7% | 76.3 | Late-night | Growing |
Streets where its category is growing — and it isn't there yet
Two or more growing pub & bar brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jangnae-ro 143beon-gil장내로143번길 · Manan-gu, Anyang-si | 59 | +63.9% | 87.5 | Late-night | Nearing oversupply |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
| Gimpohangang 9-ro김포한강9로 · Gimpo-si | 652 | +23.0% | 86.5 | Office lunch | Growing |
| Gimpohangang 9-ro 75beon-gil김포한강9로75번길 · Gimpo-si | 913 | +17.5% | 85.5 | Office lunch | Growing |
| Hongsanbuk-ro홍산북로 · Wansan-gu, Jeonju-si | 284 | +16.9% | 85.3 | Late-night | Growing |
| Seohyeondong-ro서현동로 · Heungdeok-gu, Cheongju-si | 111 | +23.3% | 85.3 | Late-night | Nearing oversupply |
| Jungsimsangga 3-gil중심상가3길 · Siheung-si | 158 | +12.1% | 84.5 | Late-night | Growing |
| Palgong-ro 51-gil팔공로51길 · Dong-gu | 334 | +8.4% | 84.1 | Dining alley | Growing |