The short answer
Matjjimnaengking (맛찜랭킹), a Korean Korean food brand, grew from 9 to 39 stores in 2025 (+30, +333.3%), with 35 openings and 5 closures. Ipjimap maps 15 of the commercial streets it operates on; most are dining alley streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 35 openings vs 5 closures in 2025.
Who it serves
Core customers: middle-aged adults (25%). Main visit purpose: business entertaining. Price position: mid-market.
Street character where it trades: dining alley (5), office lunch (4), mixed-use (2).
Where Matjjimnaengking is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Keonbensia-daero컨벤시아대로 · Yeonsu-gu | 967 | +11.3% | 85.1 | Office lunch | Early growth |
| Tekeunojungang-daero 5-gil테크노중앙대로5길 · Dalseong-gun | 122 | +8.0% | 81.5 | Dining alley | Growing |
| Gojan-ro고잔로 · Danwon-gu, Ansan-si | 960 | +8.2% | 79.8 | Office lunch | Nearing oversupply |
| Gungdong-ro 18beon-gil궁동로18번길 · Yuseong-gu | 137 | +3.0% | 79.4 | Dining alley | Growing |
| Raongjeong-gil라옹정길 · Wonju-si | 201 | +7.5% | 78.3 | Mixed-use | Early growth |
| Jangwi-ro장위로 · Seongbuk-gu | 228 | +0.4% | 75.7 | Neighborhood daily | Stable |
| Gyebaek-ro계백로 · Nonsan-si | 633 | +1.6% | 75.1 | Mixed-use | Stable |
| Yeondong 10-gil연동10길 · Jeju-si | 51 | +2.0% | 74.9 | Late-night | Stable |
Streets where its category is growing — and it isn't there yet
Two or more growing Korean food brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Songdogwahak-ro 27beon-gil송도과학로27번길 · Yeonsu-gu | 144 | +15.2% | 89.4 | Dining alley | Early growth |
| Byeoryangsangga 3-ro별양상가3로 · Gwacheon-si | 93 | +27.4% | 88.6 | Office lunch | Nearing oversupply |
| Madeul-ro 11-gil마들로11길 · Dobong-gu | 510 | +10.2% | 88.3 | Mixed-use | Growing |
| Godeokgukje-daero고덕국제대로 · Pyeongtaek-si | 221 | +18.8% | 88.0 | Neighborhood daily | Growing |
| Madimi-ro 31beon-gil마디미로31번길 · Seongsan-gu, Changwon-si | 102 | +17.2% | 87.8 | Late-night | Nearing oversupply |
| Incheontawo-daero인천타워대로 · Yeonsu-gu | 420 | +20.7% | 87.7 | Office lunch | Nearing oversupply |
| Dongsung-gil동숭길 · Jongno-gu | 169 | +29.0% | 87.6 | Office lunch | Nearing oversupply |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
Cite as: “Matjjimnaengking (맛찜랭킹), a Korean Korean food brand, grew from 9 to 39 stores in 2025 (+30, +333.3%), with 35 openings and 5 closures. Ipjimap maps 15 of the commercial streets it operates on; most are dining alley streets.” — Ipjimap (ipjimap.com), 2026-06-30.