The short answer
Ilpumdaepae (일품대패), a Korean Korean food brand, grew from 53 to 85 stores in 2025 (+32, +60.4%), with 32 openings and 0 closures. Ipjimap maps 108 of the commercial streets it operates on; most are mixed-use streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 32 openings vs 0 closures in 2025.
Who it serves
Core customers: middle-aged adults (25%). Main visit purpose: business entertaining. Price position: mid-market.
Street character where it trades: mixed-use (34), neighborhood daily (26), dining alley (13).
Where Ilpumdaepae is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Chungui-ro충의로 · Uijeongbu-si | 132 | +25.7% | 85.1 | Neighborhood daily | Nearing oversupply |
| Myeongjigukje 6-ro명지국제6로 · Gangseo-gu | 262 | +9.6% | 84.9 | Dining & shopping | Early growth |
| Dujeong-ro두정로 · Seobuk-gu, Cheonan-si | 659 | +8.2% | 83.8 | Mixed-use | Early growth |
| Ajung-ro아중로 · Deokjin-gu, Jeonju-si | 209 | +7.7% | 83.0 | Dining alley | Early growth |
| Hwahap-ro화합로 · Jung-gu | 272 | +10.1% | 82.3 | Mixed-use | Growing |
| Jungang-ro중앙로 · Ilsanseo-gu, Goyang-si | 1,645 | +5.2% | 82.2 | Neighborhood daily | Growing |
| Dongseo-daero동서대로 · Dong-gu | 451 | +4.9% | 81.8 | Mixed-use | Nearing oversupply |
| Indongnam-gil인동남길 · Gumi-si | 167 | +7.7% | 80.7 | Mixed-use | Nearing oversupply |
Streets where its category is growing — and it isn't there yet
Two or more growing Korean food brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Songdogwahak-ro 27beon-gil송도과학로27번길 · Yeonsu-gu | 144 | +15.2% | 89.4 | Dining alley | Early growth |
| Byeoryangsangga 3-ro별양상가3로 · Gwacheon-si | 93 | +27.4% | 88.6 | Office lunch | Nearing oversupply |
| Madeul-ro 11-gil마들로11길 · Dobong-gu | 510 | +10.2% | 88.3 | Mixed-use | Growing |
| Godeokgukje-daero고덕국제대로 · Pyeongtaek-si | 221 | +18.8% | 88.0 | Neighborhood daily | Growing |
| Madimi-ro 31beon-gil마디미로31번길 · Seongsan-gu, Changwon-si | 102 | +17.2% | 87.8 | Late-night | Nearing oversupply |
| Incheontawo-daero인천타워대로 · Yeonsu-gu | 420 | +20.7% | 87.7 | Office lunch | Nearing oversupply |
| Dongsung-gil동숭길 · Jongno-gu | 169 | +29.0% | 87.6 | Office lunch | Nearing oversupply |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
Cite as: “Ilpumdaepae (일품대패), a Korean Korean food brand, grew from 53 to 85 stores in 2025 (+32, +60.4%), with 32 openings and 0 closures. Ipjimap maps 108 of the commercial streets it operates on; most are mixed-use streets.” — Ipjimap (ipjimap.com), 2026-06-30.