The short answer
Gukbapsaenggak (국밥생각), a Korean Korean food brand, grew from 22 to 75 stores in 2025 (+53, +240.9%), with 59 openings and 6 closures. Ipjimap maps 33 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 59 openings vs 6 closures in 2025.
Who it serves
Core customers: middle-aged adults (25%). Main visit purpose: business entertaining. Price position: mid-market.
Street character where it trades: neighborhood daily (16), dining alley (6), office lunch (3).
Where Gukbapsaenggak is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Ogeum-ro 46-gil오금로46길 · Songpa-gu | 212 | +15.2% | 83.6 | Office lunch | Nearing oversupply |
| Baebang-ro 187beon-gil배방로187번길 · Asan-si | 112 | +13.1% | 82.7 | Dining alley | Growing |
| Yangji-ro양지로 · Wonju-si | 265 | +9.1% | 82.1 | Neighborhood daily | Nearing oversupply |
| Magokseo-ro마곡서로 · Gangseo-gu | 492 | +5.3% | 79.7 | Office lunch | Early growth |
| Dongil-ro 182-gil동일로182길 · Nowon-gu | 63 | +8.6% | 79.2 | Neighborhood daily | Nearing oversupply |
| Gangsong-ro강송로 · Ilsandong-gu, Goyang-si | 388 | +4.0% | 78.6 | Neighborhood daily | Growing |
| Daewon-ro대원로 · Osan-si | 268 | +4.3% | 78.5 | Neighborhood daily | Growing |
| Gucheonmyeon-ro구천면로 · Gangdong-gu | 1,064 | +0.8% | 78.1 | Neighborhood daily | Stable |
Streets where its category is growing — and it isn't there yet
Two or more growing Korean food brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Songdogwahak-ro 27beon-gil송도과학로27번길 · Yeonsu-gu | 144 | +15.2% | 89.4 | Dining alley | Early growth |
| Byeoryangsangga 3-ro별양상가3로 · Gwacheon-si | 93 | +27.4% | 88.6 | Office lunch | Nearing oversupply |
| Madeul-ro 11-gil마들로11길 · Dobong-gu | 510 | +10.2% | 88.3 | Mixed-use | Growing |
| Godeokgukje-daero고덕국제대로 · Pyeongtaek-si | 221 | +18.8% | 88.0 | Neighborhood daily | Growing |
| Madimi-ro 31beon-gil마디미로31번길 · Seongsan-gu, Changwon-si | 102 | +17.2% | 87.8 | Late-night | Nearing oversupply |
| Incheontawo-daero인천타워대로 · Yeonsu-gu | 420 | +20.7% | 87.7 | Office lunch | Nearing oversupply |
| Dongsung-gil동숭길 · Jongno-gu | 169 | +29.0% | 87.6 | Office lunch | Nearing oversupply |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
Cite as: “Gukbapsaenggak (국밥생각), a Korean Korean food brand, grew from 22 to 75 stores in 2025 (+53, +240.9%), with 59 openings and 6 closures. Ipjimap maps 33 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.