The short answer
Bapgujeongnodeo (밥구정로데오), a Korean Korean food brand, grew from 3 to 34 stores in 2025 (+31, +1033.3%), with 31 openings and 0 closures. Ipjimap maps 39 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 31 openings vs 0 closures in 2025.
Who it serves
Core customers: middle-aged adults (25%). Main visit purpose: business entertaining. Price position: mid-market.
Street character where it trades: neighborhood daily (10), dining alley (9), mixed-use (9).
Where Bapgujeongnodeo is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Sinchon-ro신촌로 · Seodaemun-gu | 1,198 | +7.1% | 83.0 | Office lunch | Early growth |
| Gwangdeok 4-ro광덕4로 · Danwon-gu, Ansan-si | 581 | +10.3% | 82.1 | Office lunch | Early growth |
| Meonugeum-ro 252beon-gil먼우금로252번길 · Yeonsu-gu | 49 | +13.9% | 82.0 | Dining alley | Growing |
| Misagangbyeonjungang-ro미사강변중앙로 · Hanam-si | 1,126 | +4.5% | 80.8 | Office lunch | Growing |
| Gyeong-daero 7-gil경대로7길 · Buk-gu | 77 | +8.4% | 80.8 | Dining alley | Early growth |
| Mokdongdong-ro목동동로 · Yangcheon-gu | 1,564 | +1.3% | 80.4 | Neighborhood daily | Quality improving |
| Andeogwon-ro안덕원로 · Deokjin-gu, Jeonju-si | 376 | +4.7% | 80.3 | Mixed-use | Early growth |
| Majang-ro마장로 · Seongdong-gu | 407 | +5.4% | 80.2 | Neighborhood daily | Growing |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing Korean food brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Songdogwahak-ro 27beon-gil송도과학로27번길 · Yeonsu-gu | 144 | +15.2% | 89.4 | Dining alley | Early growth |
| Byeoryangsangga 3-ro별양상가3로 · Gwacheon-si | 93 | +27.4% | 88.6 | Office lunch | Nearing oversupply |
| Madeul-ro 11-gil마들로11길 · Dobong-gu | 510 | +10.2% | 88.3 | Mixed-use | Growing |
| Godeokgukje-daero고덕국제대로 · Pyeongtaek-si | 221 | +18.8% | 88.0 | Neighborhood daily | Growing |
| Madimi-ro 31beon-gil마디미로31번길 · Seongsan-gu, Changwon-si | 102 | +17.2% | 87.8 | Late-night | Nearing oversupply |
| Incheontawo-daero인천타워대로 · Yeonsu-gu | 420 | +20.7% | 87.7 | Office lunch | Nearing oversupply |
| Dongsung-gil동숭길 · Jongno-gu | 169 | +29.0% | 87.6 | Office lunch | Nearing oversupply |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
Cite as: “Bapgujeongnodeo (밥구정로데오), a Korean Korean food brand, grew from 3 to 34 stores in 2025 (+31, +1033.3%), with 31 openings and 0 closures. Ipjimap maps 39 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.