The short answer
Yeonse-ro (연세로) in Seodaemun-gu, Seoul has 306 active stores across 144 business categories, -6.7% versus the previous quarter (Q2 2026). It is a mixed-use street at the “declining” stage, graded A.
What's on the street
Food & drink 40%Retail 22%Personal services 7%Education 6%Leisure 5%Lodging 1%Real estate 1%Other 19%
Who shops here
Spending levelUpper-mid · higher than 61% of Korean streets
Late-night activitySome late-night trade · higher than 58% of Korean streets
Repeat visitsDestination (visitors) · higher than 11% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Eutteum50angyeong으뜸50안경 | 안경 | 305 | +43 |
| Beuradeohanjeongsikdosirak브라더한정식도시락 | Korean food | 65 | +26 |
| Yeokjeonudong0410역전우동0410 | Korean snacks | 218 | +26 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Deohollikbodeugeimkape더홀릭보드게임카페 | 오락 | 41 | +22 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
| Hansot한솥 | Korean food | 811 | +18 |
| Sulbing설빙 | 아이스크림/빙수 | 576 | +16 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yeonse-ro 9-gil연세로9길 · Seodaemun-gu | 93 | +17.7% | 86.8 | After-work dining | Early growth |
| Sinchon-ro신촌로 · Seodaemun-gu | 1,198 | +7.1% | 83.0 | Office lunch | Early growth |
| Seongsan-ro 22-gil성산로22길 · Seodaemun-gu | 23 | +35.3% | 81.3 | Late-night | Nearing oversupply |
| Sinchon-ro 16-gil신촌로16길 · Mapo-gu | 54 | +8.0% | 80.5 | Neighborhood daily | Nearing oversupply |
| Yeonse-ro 12-gil연세로12길 · Seodaemun-gu | 37 | +15.6% | 80.5 | Café & youth | Growing |
Streets like Yeonse-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gyeongsanggamyeong-gil경상감영길 · Jung-gu | 485 | +5.7% | 81.7 | Café & youth | Growing |
| Gogwan-ro고관로 · Dong-gu | 298 | +3.5% | 79.1 | Mixed-use | Growing |
| Nohae-ro 63da-gil노해로63다길 · Dobong-gu | 91 | +7.1% | 81.7 | Neighborhood daily | Early growth |
| Guksabong 1-gil국사봉1길 · Dongjak-gu | 170 | +7.6% | 81.1 | Dining alley | Nearing oversupply |
| Seoulsup 4-gil서울숲4길 · Seongdong-gu | 111 | +7.8% | 80.7 | Office lunch | Growing |
Cite as: “Yeonse-ro (연세로) in Seodaemun-gu, Seoul has 306 active stores across 144 business categories, -6.7% versus the previous quarter (Q2 2026). It is a mixed-use street at the “declining” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.