The short answer
Seorae-ro (서래로) in Seocho-gu, Seoul has 159 active stores across 106 business categories, +3.9% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “growing” stage, graded B.
What's on the street
Food & drink 26%Retail 20%Personal services 13%Education 15%Leisure 6%Lodging 1%Real estate 4%Other 16%
Who shops here
Spending levelValue · higher than 39% of Korean streets
Late-night activitySome late-night trade · higher than 56% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Ilpumyangpyeonghaejangguk일품양평해장국 | Korean food | 394 | +112 |
| Nomoeopija노모어피자 | Pizza | 174 | +78 |
| Syupeokichin슈퍼키친 | 기타도소매 | 72 | +41 |
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
| Yaksonmyeongga약손명가 | Hair & beauty | 125 | +5 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Banpo-daero반포대로 · Seocho-gu | 805 | +1.5% | 76.5 | Office lunch | Stable |
| Seorae-ro 10-gil서래로10길 · Seocho-gu | 32 | +6.7% | 75.4 | Neighborhood daily | Nearing oversupply |
| Sapyeong-daero 18-gil사평대로18길 · Seocho-gu | 34 | +13.3% | 73.3 | Office lunch | Nearing oversupply |
| Seorae-ro 5-gil서래로5길 · Seocho-gu | 52 | +2.0% | 71.3 | Neighborhood daily | Stable |
| Seorae-ro 6-gil서래로6길 · Seocho-gu | 34 | 0.0% | 53.6 | Neighborhood daily | Quality improving |
Streets like Seorae-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Omok-ro오목로 · Yangcheon-gu | 1,184 | +3.3% | 77.9 | Neighborhood daily | Nearing oversupply |
| Mallijaeyet-gil만리재옛길 · Mapo-gu | 187 | +3.3% | 76.0 | Neighborhood daily | Growing |
| Ttukseom-ro뚝섬로 · Gwangjin-gu | 587 | +2.4% | 77.5 | Neighborhood daily | Stable |
| Haipakeu 3-ro하이파크3로 · Ilsanseo-gu, Goyang-si | 121 | +1.7% | 73.7 | Neighborhood daily | Stable |
| Seonyuseo-ro선유서로 · Yeongdeungpo-gu | 132 | +3.9% | 78.1 | Neighborhood daily | Growing |
Cite as: “Seorae-ro (서래로) in Seocho-gu, Seoul has 159 active stores across 106 business categories, +3.9% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “growing” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.