The short answer
Saemunan-ro (새문안로) in Jongno-gu, Seoul has 364 active stores across 164 business categories, -0.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.
What's on the street
Food & drink 27%Retail 12%Personal services 2%Education 5%Leisure 1%Lodging 0%Real estate 2%Other 50%
Who shops here
Spending levelValue · higher than 12% of Korean streets
Late-night activityMostly daytime · higher than 9% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Yeokjeonudong0410역전우동0410 | Korean snacks | 218 | +26 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Seulloukaelli슬로우캘리 | Western food | 139 | +22 |
| Pokeoldei포케올데이 | 기타 외국식 | 135 | +20 |
| Yaksonmyeongga약손명가 | Hair & beauty | 125 | +5 |
| Jeongdong정동 | Japanese | 10 | +5 |
| Rabap라밥 | Korean snacks | 22 | +2 |
| Manyeogimbap마녀김밥 | Korean snacks | 46 | +2 |
| Bentipeureso벤티프레소 | Coffee | 52 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saemunan-ro새문안로 · Jung-gu | 52 | +6.1% | 81.5 | Mixed-use | Growing |
| Saemunan-ro 5-gil새문안로5길 · Jongno-gu | 237 | +4.4% | 80.4 | Office lunch | Growing |
| Sajik-ro 8-gil사직로8길 · Jongno-gu | 189 | +3.9% | 79.2 | Dining alley | Growing |
| Namdaemun-ro 9-gil남대문로9길 · Jung-gu | 206 | +7.3% | 78.5 | Mixed-use | Nearing oversupply |
| Seosomun-ro 11-gil서소문로11길 · Jung-gu | 63 | +5.0% | 77.1 | Office lunch | Growing |
Streets like Saemunan-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Godeokbijeubaelli-ro고덕비즈밸리로 · Gangdong-gu | 223 | +0.5% | 70.4 | Office lunch | Quality slipping |
| Senteomdong-ro센텀동로 · Haeundae-gu | 567 | +2.5% | 78.3 | Office lunch | Quality improving |
| Simin-daero 327beon-gil시민대로327번길 · Dongan-gu, Anyang-si | 295 | +14.8% | 83.0 | Office lunch | Nearing oversupply |
| Magokjungang 5-ro 1-gil마곡중앙5로1길 · Gangseo-gu | 138 | +4.5% | 77.1 | Office lunch | Nearing oversupply |
| Bucheon-ro 198beon-gil부천로198번길 · Wonmi-gu, Bucheon-si | 99 | -1.0% | 41.2 | Office lunch | Quality slipping |
Cite as: “Saemunan-ro (새문안로) in Jongno-gu, Seoul has 364 active stores across 164 business categories, -0.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.