The short answer
Jeongjo-ro (정조로) in Paldal-gu, Suwon-si, Gyeonggi has 660 active stores across 353 business categories, +1.5% versus the previous quarter (Q2 2026). It is a mixed-use street at the “quality slipping” stage, graded B.
What's on the street
Food & drink 23%Retail 33%Personal services 6%Education 10%Leisure 4%Lodging 1%Real estate 5%Other 18%
Who shops here
Spending levelUpper-mid · higher than 61% of Korean streets
Late-night activitySome late-night trade · higher than 53% of Korean streets
Repeat visitsMix of regulars and visitors · higher than 40% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Kapeyoajeong카페요아정 | Coffee | 372 | +357 |
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Chaengnamu책나무 | Education | 417 | +195 |
| Myeongnyunjinsagalbi명륜진사갈비 | Korean food | 606 | +46 |
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
| Peuraengkeubeogeo프랭크버거 | Fast food | 622 | +31 |
| Optima옵티마 | (건강)식품 | 879 | +27 |
| Samseongyeongeosellena삼성영어셀레나 | Language school | 1,625 | +25 |
| Pokeoldei포케올데이 | 기타 외국식 | 135 | +20 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jeongjo-ro 800beon-gil정조로800번길 · Paldal-gu, Suwon-si | 34 | +9.7% | 80.2 | Café & youth | Growing |
| Haenggung-ro행궁로 · Paldal-gu, Suwon-si | 190 | +6.7% | 79.3 | Café & youth | Growing |
| Suwoncheon-ro 255beon-gil수원천로255번길 · Paldal-gu, Suwon-si | 90 | +7.1% | 79.1 | Mixed-use | Nearing oversupply |
| Jeongjo-ro 715beon-gil정조로715번길 · Paldal-gu, Suwon-si | 30 | +7.1% | 75.3 | Mixed-use | Growing |
| Jeongjo-ro 709beon-gil정조로709번길 · Paldal-gu, Suwon-si | 31 | +6.9% | 74.1 | Dining alley | Nearing oversupply |
Streets like Jeongjo-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gyeonggang-ro경강로 · Gangneung-si | 959 | +3.5% | 76.6 | Mixed-use | Nearing oversupply |
| Huseok-ro후석로 · Chuncheon-si | 624 | -1.6% | 44.6 | Neighborhood daily | Stable |
| Jungang-ro중앙로 · Nam-gu | 97 | — | 57.0 | Mixed-use | — |
| Hoguk-ro호국로 · Seowon-gu, Cheongju-si | 103 | +8.4% | 78.1 | Mixed-use | Nearing oversupply |
| Nakdong-daero낙동대로 · Saha-gu | 1,129 | +1.3% | 79.5 | Neighborhood daily | Stable |
Cite as: “Jeongjo-ro (정조로) in Paldal-gu, Suwon-si, Gyeonggi has 660 active stores across 353 business categories, +1.5% versus the previous quarter (Q2 2026). It is a mixed-use street at the “quality slipping” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.