The short answer
Irwon-ro (일원로) in Gangnam-gu, Seoul has 230 active stores across 136 business categories, +6.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
What's on the street
Food & drink 11%Retail 25%Personal services 7%Education 5%Leisure 7%Real estate 4%Other 42%
Who shops here
Spending levelValue · higher than 31% of Korean streets
Late-night activityMostly daytime · higher than 11% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| Naiseugai나이스가이 | Hair & beauty | 259 | +29 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Jeongdong정동 | Japanese | 10 | +5 |
| Raepseu랩스 | 스포츠 관련 | 11 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gwangpyeong-ro 19-gil광평로19길 · Gangnam-gu | 61 | +13.0% | 85.1 | Neighborhood daily | Growing |
| Gwangpyeong-ro 31-gil광평로31길 · Gangnam-gu | 32 | +6.7% | 79.3 | Neighborhood daily | Growing |
| Irwon-ro 3-gil일원로3길 · Gangnam-gu | 113 | +5.6% | 77.8 | Neighborhood daily | Nearing oversupply |
| Gwangpyeong-ro 10-gil광평로10길 · Gangnam-gu | 76 | +5.6% | 76.5 | Neighborhood daily | Early growth |
| Irwon-ro 5-gil일원로5길 · Gangnam-gu | 71 | +2.9% | 74.2 | Neighborhood daily | Quality improving |
Streets like Irwon-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gangnam-daero 162-gil강남대로162길 · Gangnam-gu | 108 | +4.8% | 73.5 | Office lunch | Growing |
| Hannam-daero 42-gil한남대로42길 · Yongsan-gu | 43 | +4.9% | 69.1 | Office lunch | Growing |
| Dosan-daero 99-gil도산대로99길 · Gangnam-gu | 49 | +8.9% | 73.8 | Office lunch | Early growth |
| Sinchon-ro신촌로 · Seodaemun-gu | 1,198 | +7.1% | 83.0 | Office lunch | Early growth |
| Teheran-ro 87-gil테헤란로87길 · Gangnam-gu | 305 | +1.0% | 77.0 | Office lunch | Stable |
Cite as: “Irwon-ro (일원로) in Gangnam-gu, Seoul has 230 active stores across 136 business categories, +6.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.