The short answer
Hakdong-ro 4-gil (학동로4길) in Gangnam-gu, Seoul has 144 active stores across 87 business categories, +5.1% versus the previous quarter (Q2 2026). It is a dining alley street at the “nearing oversupply” stage, graded A.
What's on the street
Food & drink 44%Retail 25%Personal services 7%Education 3%Leisure 1%Lodging 3%Real estate 1%Other 17%
Who shops here
Spending levelUpper-mid · higher than 65% of Korean streets
Late-night activityMostly daytime · higher than 35% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Rokgalbi록갈비 | Korean food | 28 | +16 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Kapegeiteu카페게이트 | Coffee | 146 | +11 |
| Kkaesipmakhoe깻잎막회 | Other dining | 15 | +7 |
| Cheongyeon청연 | Japanese | 20 | +5 |
| Domino's Pizza도미노피자 | Pizza | 373 | +4 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gangnam-daero 114-gil강남대로114길 · Gangnam-gu | 112 | +45.5% | 84.8 | Office lunch | Nearing oversupply |
| Gangnam-daero 112-gil강남대로112길 · Gangnam-gu | 281 | +49.5% | 83.8 | Office lunch | Nearing oversupply |
| Hakdong-ro 24-gil학동로24길 · Gangnam-gu | 63 | +31.3% | 82.0 | Office lunch | Nearing oversupply |
| Hakdong-ro 2-gil학동로2길 · Gangnam-gu | 225 | +13.1% | 80.6 | Office lunch | Nearing oversupply |
| Gangnam-daero 120-gil강남대로120길 · Gangnam-gu | 120 | +16.5% | 80.0 | Office lunch | Nearing oversupply |
Streets like Hakdong-ro 4-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jungang-daero 31-gil중앙대로31길 · Nam-gu | 122 | +6.1% | 78.8 | Dining alley | Growing |
| Jungang-ro중앙로 · Jinan-gun | 69 | +3.0% | 75.7 | Dining & shopping | Stable |
| Seoulsup 2-gil서울숲2길 · Seongdong-gu | 218 | +2.8% | 77.2 | Office lunch | Stable |
| Wausan-ro 23-gil와우산로23길 · Mapo-gu | 112 | -1.8% | 43.5 | Dining & shopping | Quality slipping |
| Seolleung-ro 155-gil선릉로155길 · Gangnam-gu | 101 | -5.6% | 38.9 | Office lunch | Shrinking |
Cite as: “Hakdong-ro 4-gil (학동로4길) in Gangnam-gu, Seoul has 144 active stores across 87 business categories, +5.1% versus the previous quarter (Q2 2026). It is a dining alley street at the “nearing oversupply” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.