The short answer
Wiryeseong-daero (위례성대로) in Songpa-gu, Seoul has 214 active stores across 131 business categories, -3.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “upscaling” stage, graded A.
What's on the street
Food & drink 21%Retail 13%Personal services 4%Education 19%Leisure 6%Real estate 4%Other 33%
Who shops here
Spending levelValue · higher than 6% of Korean streets
Late-night activityMostly daytime · higher than 15% of Korean streets
Repeat visitsDestination (visitors) · higher than 32% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Garak-ro 36-gil가락로36길 · Songpa-gu | 36 | +20.0% | 83.0 | Dining alley | Nearing oversupply |
| Baekjegobun-ro 51-gil백제고분로51길 · Songpa-gu | 34 | +13.3% | 80.5 | Office lunch | Nearing oversupply |
| Ogeum-ro 29-gil오금로29길 · Songpa-gu | 27 | +22.7% | 80.1 | Dining alley | Early growth |
| Wiryeseong-daero 2-gil위례성대로2길 · Songpa-gu | 73 | +21.7% | 80.0 | Office lunch | Nearing oversupply |
| Baekjegobun-ro 48-gil백제고분로48길 · Songpa-gu | 194 | +3.7% | 79.3 | Neighborhood daily | Nearing oversupply |
Streets like Wiryeseong-daero
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Baekjegobun-ro 36-gil백제고분로36길 · Songpa-gu | 45 | -2.2% | 33.4 | Office lunch | Stable |
| Dunsanseo-ro둔산서로 · Seo-gu | 133 | +1.5% | 72.5 | Office lunch | Quality slipping |
| Hwajung-ro 104beon-gil화중로104번길 · Deogyang-gu, Goyang-si | 194 | +2.6% | 75.9 | Office lunch | Stable |
| Sangdong-ro 117beon-gil상동로117번길 · Wonmi-gu, Bucheon-si | 183 | 0.0% | 56.7 | Office lunch | Stable |
| Jeonpo-daero 199beon-gil전포대로199번길 · Busanjin-gu | 79 | 0.0% | 57.7 | Office lunch | Quality improving |
Cite as: “Wiryeseong-daero (위례성대로) in Songpa-gu, Seoul has 214 active stores across 131 business categories, -3.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “upscaling” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.