The short answer
Songwol-gil (송월길) in Jongno-gu, Seoul has 81 active stores across 59 business categories, +2.5% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “quality improving” stage, graded A.
What's on the street
Food & drink 25%Retail 19%Personal services 10%Education 22%Leisure 1%Real estate 9%Other 15%
Who shops here
Spending levelUpper-mid · higher than 66% of Korean streets
Late-night activityMostly daytime · higher than 38% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Yogeoteuwoldeu요거트월드 | Other dining | 164 | +69 |
| Janghodeoksonmandu장호덕손만두 | Korean snacks | 178 | +9 |
| Kijeuelliding키즈엔리딩 | Language school | 68 | +7 |
| Edyupeullekseu에듀플렉스 | Education | 197 | +5 |
| Seooreungpija서오릉피자 | Pizza | 64 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saemunan-ro새문안로 · Jung-gu | 52 | +6.1% | 81.5 | Mixed-use | Growing |
| Chungjeong-ro 11-gil충정로11길 · Seodaemun-gu | 46 | +15.0% | 80.7 | After-work dining | Growing |
| Tongil-ro 12-gil통일로12길 · Jongno-gu | 66 | +20.0% | 80.0 | Mixed-use | Nearing oversupply |
| Dongnipmun-ro독립문로 · Seodaemun-gu | 95 | +5.6% | 77.8 | Neighborhood daily | Growing |
| Dongnipmungongwon-gil독립문공원길 · Seodaemun-gu | 44 | +2.3% | 74.3 | Neighborhood daily | Quality improving |
Streets like Songwol-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Supsokmaeul 1-ro숲속마을1로 · Ilsandong-gu, Goyang-si | 229 | +1.8% | 79.4 | Neighborhood daily | Quality improving |
| Sinnae-ro신내로 · Jungnang-gu | 442 | -1.8% | 46.5 | Neighborhood daily | Quality improving |
| Beomeo-ro범어로 · Suseong-gu | 254 | +6.3% | 79.8 | Neighborhood daily | Nearing oversupply |
| Doandong-ro도안동로 · Seo-gu | 162 | +3.2% | 77.7 | Neighborhood daily | Growing |
| Hyeonchung-ro현충로 · Dongjak-gu | 197 | +1.0% | 77.5 | Neighborhood daily | Quality improving |
Cite as: “Songwol-gil (송월길) in Jongno-gu, Seoul has 81 active stores across 59 business categories, +2.5% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “quality improving” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.