The short answer
Nonhyeon-ro 159-gil (논현로159길) in Gangnam-gu, Seoul has 141 active stores across 97 business categories, -0.7% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.
What's on the street
Food & drink 17%Retail 23%Personal services 13%Education 11%Leisure 3%Real estate 1%Other 31%
Who shops here
Spending levelValue · higher than 25% of Korean streets
Late-night activityMostly daytime · higher than 28% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Syaodangjya샤오당쟈 | Chinese | 15 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Apgujeong-ro 2-gil압구정로2길 · Gangnam-gu | 172 | +10.3% | 83.9 | Office lunch | Nearing oversupply |
| Apgujeong-ro압구정로 · Gangnam-gu | 1,327 | +2.7% | 80.1 | Neighborhood daily | Stable |
| Gangnam-daero 152-gil강남대로152길 · Gangnam-gu | 225 | +5.1% | 78.4 | Office lunch | Growing |
| Nonhyeon-ro 152-gil논현로152길 · Gangnam-gu | 86 | +13.2% | 78.2 | Office lunch | Growing |
| Eonju-ro 153-gil언주로153길 · Gangnam-gu | 56 | +21.7% | 77.7 | Office lunch | Nearing oversupply |
Streets like Nonhyeon-ro 159-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Beotkkot-ro벚꽃로 · Geumcheon-gu | 1,007 | +2.2% | 76.4 | Office lunch | Stable |
| Seobinggo-ro 91na-gil서빙고로91나길 · Yongsan-gu | 46 | +7.0% | 71.2 | Office lunch | Growing |
| Gyodong-ro교동로 · Samcheok-si | 98 | 0.0% | 55.0 | Mixed-use | Stable |
| Bangbae-ro방배로 · Seocho-gu | 916 | -0.1% | 44.9 | Office lunch | Stable |
| Jingwan 2-ro진관2로 · Eunpyeong-gu | 361 | +10.1% | 83.5 | Office lunch | Growing |
Cite as: “Nonhyeon-ro 159-gil (논현로159길) in Gangnam-gu, Seoul has 141 active stores across 97 business categories, -0.7% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.