The short answer
Nonhyeon-ro 157-gil (논현로157길) in Gangnam-gu, Seoul has 135 active stores across 69 business categories, +9.8% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
What's on the street
Food & drink 15%Retail 10%Personal services 12%Education 9%Leisure 1%Real estate 3%Other 51%
Who shops here
Spending levelValue · higher than 6% of Korean streets
Late-night activityMostly daytime · higher than 29% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Apgujeong-ro 2-gil압구정로2길 · Gangnam-gu | 172 | +10.3% | 83.9 | Office lunch | Nearing oversupply |
| Apgujeong-ro압구정로 · Gangnam-gu | 1,327 | +2.7% | 80.1 | Neighborhood daily | Stable |
| Gangnam-daero 152-gil강남대로152길 · Gangnam-gu | 225 | +5.1% | 78.4 | Office lunch | Growing |
| Nonhyeon-ro 152-gil논현로152길 · Gangnam-gu | 86 | +13.2% | 78.2 | Office lunch | Growing |
| Eonju-ro 153-gil언주로153길 · Gangnam-gu | 56 | +21.7% | 77.7 | Office lunch | Nearing oversupply |
Streets like Nonhyeon-ro 157-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seongji-gil성지길 · Mapo-gu | 222 | +11.0% | 74.8 | Office lunch | Nearing oversupply |
| Gwangpyeong-ro 56-gil광평로56길 · Gangnam-gu | 154 | 0.0% | 58.2 | Office lunch | Stable |
| Seolleung-ro 112-gil선릉로112길 · Gangnam-gu | 127 | +5.8% | 71.7 | Office lunch | Nearing oversupply |
| Teheran-ro 20-gil테헤란로20길 · Gangnam-gu | 246 | +9.8% | 79.3 | Office lunch | Nearing oversupply |
| Beodeunaru-ro버드나루로 · Yeongdeungpo-gu | 208 | -3.7% | 39.3 | Office lunch | Shrinking |
Cite as: “Nonhyeon-ro 157-gil (논현로157길) in Gangnam-gu, Seoul has 135 active stores across 69 business categories, +9.8% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.