The short answer
Nonhyeon-ro 151-gil (논현로151길) in Gangnam-gu, Seoul has 181 active stores across 87 business categories, -0.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.
What's on the street
Food & drink 13%Retail 10%Personal services 7%Education 6%Leisure 2%Lodging 1%Real estate 3%Other 60%
Who shops here
Spending levelValue · higher than 4% of Korean streets
Late-night activityMostly daytime · higher than 20% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Torikichi토리키치 | Other dining | 62 | +46 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Apgujeong-ro 2-gil압구정로2길 · Gangnam-gu | 172 | +10.3% | 83.9 | Office lunch | Nearing oversupply |
| Gangnam-daero 132-gil강남대로132길 · Gangnam-gu | 107 | +11.5% | 79.1 | Office lunch | Growing |
| Gangnam-daero 152-gil강남대로152길 · Gangnam-gu | 225 | +5.1% | 78.4 | Office lunch | Growing |
| Nonhyeon-ro 152-gil논현로152길 · Gangnam-gu | 86 | +13.2% | 78.2 | Office lunch | Growing |
| Eonju-ro 153-gil언주로153길 · Gangnam-gu | 56 | +21.7% | 77.7 | Office lunch | Nearing oversupply |
Streets like Nonhyeon-ro 151-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gwangnaru-ro광나루로 · Seongdong-gu | 459 | +0.9% | 73.6 | Office lunch | Quality slipping |
| Nonhyeon-ro논현로 · Seocho-gu | 356 | +2.6% | 74.7 | Office lunch | Stable |
| Mabang-ro마방로 · Seocho-gu | 85 | -6.6% | 34.6 | Office lunch | Declining |
| Seocho-daero 56-gil서초대로56길 · Seocho-gu | 72 | -2.7% | 37.8 | Office lunch | Stable |
| Gangnam-daero 84-gil강남대로84길 · Gangnam-gu | 312 | +5.8% | 77.5 | Office lunch | Growing |
Cite as: “Nonhyeon-ro 151-gil (논현로151길) in Gangnam-gu, Seoul has 181 active stores across 87 business categories, -0.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.