The short answer
Huiujeong-ro (희우정로) in Mapo-gu, Seoul has 168 active stores across 104 business categories, +7.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded B.
What's on the street
Food & drink 36%Retail 14%Personal services 10%Education 5%Leisure 1%Lodging 10%Real estate 4%Other 21%
Who shops here
Spending levelValue · higher than 27% of Korean streets
Late-night activityStrong late-night trade · higher than 77% of Korean streets
Repeat visitsDestination (visitors) · higher than 5% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Goobne Chicken굽네치킨 | Fried chicken | 1,154 | +36 |
| 60gye60계 | Fried chicken | 665 | +4 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Bangulnae-ro방울내로 · Mapo-gu | 161 | +10.3% | 82.2 | Mixed-use | Nearing oversupply |
| Donggyo-ro 9-gil동교로9길 · Mapo-gu | 79 | +11.3% | 81.9 | Café & youth | Early growth |
| Woldeukeop-ro 15-gil월드컵로15길 · Mapo-gu | 34 | +17.2% | 80.6 | Office lunch | Early growth |
| Poeun-ro 8-gil포은로8길 · Mapo-gu | 81 | +28.6% | 79.1 | Office lunch | Nearing oversupply |
| Woldeukeop-ro 13-gil월드컵로13길 · Mapo-gu | 149 | +2.0% | 79.0 | Dining alley | Stable |
Streets like Huiujeong-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Teheran-ro 39-gil테헤란로39길 · Gangnam-gu | 51 | +18.6% | 79.3 | Office lunch | Nearing oversupply |
| Eonju-ro 93-gil언주로93길 · Gangnam-gu | 115 | +7.5% | 79.9 | Office lunch | Growing |
| Tojeong-ro토정로 · Mapo-gu | 515 | +2.4% | 76.6 | Office lunch | Stable |
| Jangchungdan-ro 7-gil장충단로7길 · Jung-gu | 42 | +10.5% | 75.1 | Office lunch | Nearing oversupply |
| Noksapyeong-daero 40na-gil녹사평대로40나길 · Yongsan-gu | 55 | +27.9% | 81.1 | Office lunch | Nearing oversupply |
Cite as: “Huiujeong-ro (희우정로) in Mapo-gu, Seoul has 168 active stores across 104 business categories, +7.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.