The short answer
Huimang-ro (희망로) in Jungwon-gu, Seongnam-si, Gyeonggi has 260 active stores across 198 business categories, +10.6% versus the previous quarter (Q2 2026). It is a mixed-use street at the “growing” stage, graded A.
What's on the street
Food & drink 33%Retail 28%Personal services 10%Education 1%Leisure 8%Lodging 1%Real estate 4%Other 15%
Who shops here
Spending levelUpper-mid · higher than 74% of Korean streets
Late-night activityStrong late-night trade · higher than 77% of Korean streets
Repeat visitsMix of regulars and visitors · higher than 46% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Goobne Chicken굽네치킨 | Fried chicken | 1,154 | +36 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Nugunaholttakbanhandak누구나홀딱반한닭 | Fried chicken | 260 | +17 |
| Gildongudong길동우동 | Other dining | 93 | +14 |
| Guju구주 | Pub & bar | 33 | +11 |
| Dujjim두찜 | Korean food | 603 | +11 |
| Saelleodi샐러디 | Other dining | 333 | +11 |
| Gyodongjjamppong교동짬뽕 | Chinese | 19 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Huimang-ro 353beon-gil희망로353번길 · Jungwon-gu, Seongnam-si | 21 | +61.5% | 78.7 | Office lunch | Early growth |
| Huimang-ro 344beon-gil희망로344번길 · Jungwon-gu, Seongnam-si | 93 | +2.2% | 76.6 | Neighborhood daily | Stable |
| Geumsang-ro 57beon-gil금상로57번길 · Jungwon-gu, Seongnam-si | 38 | +5.6% | 76.1 | After-work dining | Early growth |
| Geumsang-ro금상로 · Jungwon-gu, Seongnam-si | 379 | +1.9% | 74.9 | Neighborhood daily | Quality slipping |
| Dunchon-daero 425beon-gil둔촌대로425번길 · Jungwon-gu, Seongnam-si | 61 | +1.7% | 72.7 | Dining alley | Stable |
Streets like Huimang-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Hoguk-ro 790beon-gil호국로790번길 · Deogyang-gu, Goyang-si | 155 | +1.3% | 77.5 | Neighborhood daily | Stable |
| Cheongsong-ro청송로 · Paju-si | 226 | +4.2% | 77.8 | Neighborhood daily | Early growth |
| Okpo-ro옥포로 · Geoje-si | 354 | +3.5% | 77.8 | Dining & shopping | Growing |
| Munhwa-ro문화로 · Paju-si | 297 | +2.4% | 76.4 | Mixed-use | Quality slipping |
| Chilseong-ro칠성로 · Gwangyang-si | 98 | — | 57.8 | Dining & shopping | — |
Cite as: “Huimang-ro (희망로) in Jungwon-gu, Seongnam-si, Gyeonggi has 260 active stores across 198 business categories, +10.6% versus the previous quarter (Q2 2026). It is a mixed-use street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.