The short answer
Dongsomun-ro 22-gil (동소문로22길) in Seongbuk-gu, Seoul has 162 active stores across 87 business categories, -1.2% versus the previous quarter (Q2 2026). It is a café & youth street at the “stable” stage, graded A.
What's on the street
Food & drink 51%Retail 20%Personal services 15%Education 1%Leisure 8%Lodging 1%Real estate 1%Other 2%
Who shops here
Spending levelPremium · higher than 84% of Korean streets
Late-night activityStrong late-night trade · higher than 84% of Korean streets
Repeat visitsDestination (visitors) · higher than 26% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
| Chullimaratang춘리마라탕 | Chinese | 202 | +22 |
| Syabeuro21샤브로21 | Korean food | 49 | +19 |
| Morikeopi모리커피 | Coffee | 81 | +17 |
| Sulbing설빙 | 아이스크림/빙수 | 576 | +16 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Menji멘지 | Japanese | 14 | +11 |
| Junoheeo준오헤어 | Hair & beauty | 177 | +7 |
| Yaksonmyeongga약손명가 | Hair & beauty | 125 | +5 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongsomun-ro 20na-gil동소문로20나길 · Seongbuk-gu | 89 | +11.3% | 82.5 | After-work dining | Growing |
| Dongsomun-ro 20-gil동소문로20길 · Seongbuk-gu | 163 | +6.5% | 82.3 | Late-night | Early growth |
| Dongsomun-ro 26-gil동소문로26길 · Seongbuk-gu | 29 | +20.8% | 82.2 | Dining & shopping | Early growth |
| Dongsomun-ro동소문로 · Seongbuk-gu | 1,135 | +0.9% | 80.8 | Neighborhood daily | Quality improving |
| Bomun-ro 32-gil보문로32길 · Seongbuk-gu | 61 | +10.9% | 79.2 | Office lunch | Growing |
Streets like Dongsomun-ro 22-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Myeongan-ro 85beon-gil명안로85번길 · Dongnae-gu | 75 | +17.2% | 85.7 | Café & youth | Growing |
| Wangsaeng-ro 66beon-gil왕생로66번길 · Nam-gu | 101 | +1.0% | 72.7 | Dining & shopping | Stable |
| Jeongneung-ro 10-gil정릉로10길 · Seongbuk-gu | 59 | +1.7% | 75.0 | Café & youth | Quality improving |
| Muhak-ro 23-gil무학로23길 · Suseong-gu | 101 | -2.9% | 40.7 | Dining & shopping | Stable |
| Samsan-ro 155beon-gil삼산로155번길 · Nam-gu | 51 | +13.3% | 82.4 | After-work dining | Growing |
Cite as: “Dongsomun-ro 22-gil (동소문로22길) in Seongbuk-gu, Seoul has 162 active stores across 87 business categories, -1.2% versus the previous quarter (Q2 2026). It is a café & youth street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.