The short answer
Dohwa-gil (도화길) in Mapo-gu, Seoul has 218 active stores across 112 business categories, +1.9% versus the previous quarter (Q2 2026). It is an after-work dining street at the “stable” stage, graded A.
What's on the street
Food & drink 52%Retail 11%Personal services 9%Education 3%Leisure 8%Real estate 3%Other 14%
Who shops here
Spending levelUpper-mid · higher than 71% of Korean streets
Late-night activityStrong late-night trade · higher than 77% of Korean streets
Repeat visitsDestination (visitors) · higher than 5% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| Baegeokkeopi백억커피 | Coffee | 165 | +77 |
| Yogeoteuwoldeu요거트월드 | Other dining | 164 | +69 |
| Beuradeohanjeongsikdosirak브라더한정식도시락 | Korean food | 65 | +26 |
| Paineolnain파이널나인 | Other dining | 31 | +24 |
| Sulbing설빙 | 아이스크림/빙수 | 576 | +16 |
| Seusiianaen스시이안앤 | Japanese | 27 | +16 |
| Kijeuelliding키즈엔리딩 | Language school | 68 | +7 |
| Rekodeupija레코드피자 | Pizza | 24 | +5 |
| Iganeyangkkochi이가네양꼬치 | Chinese | 34 | +4 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Mapo-daero마포대로 · Mapo-gu | 1,633 | +5.5% | 81.5 | Office lunch | Early growth |
| Saechang-ro새창로 · Mapo-gu | 205 | +7.3% | 81.0 | Office lunch | Growing |
| Tojeong-ro 35-gil토정로35길 · Mapo-gu | 116 | +20.8% | 80.8 | Office lunch | Early growth |
| Mapo-daero 4da-gil마포대로4다길 · Mapo-gu | 34 | +9.7% | 79.1 | Office lunch | Nearing oversupply |
| Samgae-ro삼개로 · Mapo-gu | 166 | +3.8% | 79.1 | Office lunch | Growing |
Streets like Dohwa-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongjak-daero 25-gil동작대로25길 · Dongjak-gu | 88 | +1.1% | 73.7 | After-work dining | Quality slipping |
| Jayang-ro 43-gil자양로43길 · Gwangjin-gu | 95 | -4.0% | 41.0 | After-work dining | Shrinking |
| Woldeukeop-ro 1-gil월드컵로1길 · Mapo-gu | 97 | +3.2% | 80.2 | Café & youth | Early growth |
| Wausan-ro 29ba-gil와우산로29바길 · Mapo-gu | 56 | 0.0% | 54.7 | Café & youth | Stable |
| Seongmisallo29an-gil성미산로29안길 · Mapo-gu | 70 | +4.5% | 73.7 | Café & youth | Nearing oversupply |
Cite as: “Dohwa-gil (도화길) in Mapo-gu, Seoul has 218 active stores across 112 business categories, +1.9% versus the previous quarter (Q2 2026). It is an after-work dining street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.