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District report · Q2 2026

Jeonju Hanok Village

How Korea's Jeonju Hanok Village retail district is moving, street by street.

1,300active stores
+2.7%vs. previous quarter
16commercial streets
#10 / 23growth among famous districts

The short answer

Jeonju Hanok Village had 1,300 active stores on 16 commercial streets in Q2 2026, +2.7% (+34) versus the previous quarter; 13 streets added stores. It ranks #10 of 23 famous Korean retail districts for store growth this quarter.

What's on the street

Food & drink 31%Retail 29%Personal services 3%Education 2%Leisure 3%Lodging 21%Real estate 0%Other 11%

Share of active stores by category.

Who shops here

Spending levelValue · higher than 38% of Korean streets
Late-night activityStrong late-night trade · higher than 82% of Korean streets
Repeat visitsMix of regulars and visitors · higher than 50% of Korean streets

Percentiles against all 25,987 tracked streets. Indicators are relative, not currency amounts.

Hottest streets in Jeonju Hanok Village

Ranked by momentum — this quarter's rise in store count and density.

StreetStoresQoQMomentumGrowing brandsCharacterStage
Gannap-ro간납로 · Wansan-gu, Jeonju-si22+29.4%77.91Late-nightNearing oversupply
Pungnammun 2-gil풍남문2길 · Wansan-gu, Jeonju-si207+1.0%77.33Mixed-useStable
Eunhaeng-ro은행로 · Wansan-gu, Jeonju-si175+2.3%75.03Late-nightStable
Hyeonmu 1-gil현무1길 · Wansan-gu, Jeonju-si63+5.0%72.70Café & youthGrowing
Gyeonggijeon-gil경기전길 · Wansan-gu, Jeonju-si131+2.3%72.11Late-nightQuality slipping
Taejo-ro태조로 · Wansan-gu, Jeonju-si84+3.7%72.01Café & youthGrowing

Fast-growing brands already here

Brands whose Korean networks grew over the past year, with more openings than closures. Shrinking brands are excluded.

BrandCategoryStores in KoreaNet new, 2025
Paik's Coffee빽다방Coffee1,712+263
Goobne Chicken굽네치킨Fried chicken1,154+36
Hyeondaeok현대옥Korean food179+25
Sulbing설빙아이스크림/빙수 576+16
Kkwabaegijin꽈배기진Bakery30+16
Hanokmaeul한옥마을Korean food51+4
Jakdang작당스포츠 관련13+2
Raepseu랩스스포츠 관련11+1
Dasarang다사랑Fried chicken107+1
Namnogalbi남노갈비Korean food14+1

Next streets nearby

Streets within 1.5 km of Jeonju Hanok Village, outside its core, that added stores this quarter — where activity tends to spill over.

StreetStoresQoQMomentumGrowing brandsCharacterStage
Jeonjugaeksa 5-gil전주객사5길 · Wansan-gu, Jeonju-si202+4.7%81.713Café & youthNearing oversupply
Taepyeong 3-gil태평3길 · Wansan-gu, Jeonju-si345+8.8%80.22Mixed-useGrowing
Jeonjugaeksa 4-gil전주객사4길 · Wansan-gu, Jeonju-si258+2.8%79.96Mixed-useStable
Jeonjugaeksa 3-gil전주객사3길 · Wansan-gu, Jeonju-si194+4.3%79.43Café & youthEarly growth
Paldal-ro팔달로 · Wansan-gu, Jeonju-si487+1.3%78.09Mixed-useStable
Jeollagamyeong 3-gil전라감영3길 · Wansan-gu, Jeonju-si62+14.8%76.71After-work diningGrowing

Streets like Jeonju Hanok Village, elsewhere in Korea

Closest match on store mix, spending level, late-night activity and repeat visits — useful when planning a second or third location.

StreetStoresQoQMomentumCharacterStage
Okpodaecheop-ro옥포대첩로 · Geoje-si259+2.8%74.7Late-nightQuality slipping
Geojenamseo-ro거제남서로 · Geoje-si303+1.3%72.4Late-nightQuality slipping
Donghae-daero동해대로 · Sokcho-si855+0.2%76.3Mixed-useQuality improving
Gangnam-ro강남로 · Jinju-si85-3.4%34.2Café & youthDeclining
Nakdong-daero낙동대로 · Buk-gu102+3.0%74.3Late-nightNearing oversupply
Cheonwangbong-ro천왕봉로 · Namwon-si88+11.4%78.1Café & youthNearing oversupply

On the map

Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.

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How this district is defined

“Jeonju Hanok Village” is a colloquial name. Ipjimap groups the administrative neighborhoods Pungnam-dong and counts every street with 20+ stores.

Cite as: “Jeonju Hanok Village had 1,300 active stores on 16 commercial streets in Q2 2026, +2.7% (+34) versus the previous quarter; 13 streets added stores. It ranks #10 of 23 famous Korean retail districts for store growth this quarter.” — Ipjimap (ipjimap.com), 2026-06-30.

Questions people ask