The short answer
Apgujeong Rodeo had 3,007 active stores on 40 commercial streets in Q2 2026, -0.4% (-12) versus the previous quarter; 18 streets added stores. It ranks #22 of 23 famous Korean retail districts for store growth this quarter.
What's on the street
Share of active stores by category.
Who shops here
Percentiles against all 25,987 tracked streets. Indicators are relative, not currency amounts.
Hottest streets in Apgujeong Rodeo
Ranked by momentum — this quarter's rise in store count and density.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Eonju-ro 164-gil언주로164길 · Gangnam-gu | 71 | +14.5% | 78.8 | 0 | Office lunch | Growing |
| Nonhyeon-ro 152-gil논현로152길 · Gangnam-gu | 86 | +13.2% | 78.2 | 0 | Office lunch | Growing |
| Eonju-ro 153-gil언주로153길 · Gangnam-gu | 56 | +21.7% | 77.7 | 0 | Office lunch | Nearing oversupply |
| Apgujeong-ro 29-gil압구정로29길 · Gangnam-gu | 136 | +0.7% | 77.4 | 1 | Neighborhood daily | Stable |
| Eonju-ro 159-gil언주로159길 · Gangnam-gu | 21 | +10.5% | 76.1 | 2 | Office lunch | Nearing oversupply |
| Apgujeong-ro 42-gil압구정로42길 · Gangnam-gu | 112 | +2.8% | 75.9 | 1 | Dining & shopping | Quality slipping |
Fast-growing brands already here
Brands whose Korean networks grew over the past year, with more openings than closures. Shrinking brands are excluded.
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Kapeyoajeong카페요아정 | Coffee | 372 | +357 |
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Kapemanwolgyeong카페만월경 | Coffee | 340 | +138 |
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| Cheolgilbusanjip철길부산집 | Pub & bar | 280 | +79 |
| Nomoeopija노모어피자 | Pizza | 174 | +78 |
| Tanghwakungpumaratang탕화쿵푸마라탕 | Chinese | 492 | +73 |
| Hasamdongkeopi하삼동커피 | Coffee | 644 | +57 |
| Torikichi토리키치 | Other dining | 62 | +46 |
| Syupeokichin슈퍼키친 | 기타도소매 | 72 | +41 |
Next streets nearby
Streets within 1.5 km of Apgujeong Rodeo, outside its core, that added stores this quarter — where activity tends to spill over.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Hakdong-ro 43-gil학동로43길 · Gangnam-gu | 95 | +14.5% | 84.0 | 0 | Dining alley | Early growth |
| Apgujeong-ro 2-gil압구정로2길 · Gangnam-gu | 172 | +10.3% | 83.9 | 4 | Office lunch | Nearing oversupply |
| Eonju-ro 129-gil언주로129길 · Gangnam-gu | 84 | +47.4% | 82.2 | 0 | Office lunch | Nearing oversupply |
| Dosan-daero 46-gil도산대로46길 · Gangnam-gu | 40 | +11.1% | 81.6 | 0 | Office lunch | Growing |
| Apgujeong-ro압구정로 · Gangnam-gu | 1,327 | +2.7% | 80.1 | 15 | Neighborhood daily | Stable |
| Dosan-daero 68-gil도산대로68길 · Gangnam-gu | 47 | +23.7% | 79.7 | 0 | Office lunch | Nearing oversupply |
Streets like Apgujeong Rodeo, elsewhere in Korea
Closest match on store mix, spending level, late-night activity and repeat visits — useful when planning a second or third location.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dangsan-ro당산로 · Yeongdeungpo-gu | 835 | +1.6% | 80.1 | Office lunch | Quality improving |
| Kintekseu-ro킨텍스로 · Ilsanseo-gu, Goyang-si | 535 | +7.7% | 83.5 | Office lunch | Early growth |
| Dasan-ro다산로 · Jung-gu | 772 | +3.1% | 79.3 | Mixed-use | Growing |
| Bangbaecheollo2an-gil방배천로2안길 · Seocho-gu | 112 | -1.8% | 41.1 | Office lunch | Quality improving |
| Deungchon-ro등촌로 · Yangcheon-gu | 357 | +1.4% | 77.5 | Neighborhood daily | Quality improving |
| Siheung-daero시흥대로 · Geumcheon-gu | 1,484 | +0.9% | 78.2 | Mixed-use | Stable |
On the map
How this district is defined
“Apgujeong Rodeo” is a colloquial name. Ipjimap groups the administrative neighborhoods Apgujeong-dong and counts every street with 20+ stores.