The short answer
Paseutayeyo (파스타예요), a Korean Western food brand, grew from 13 to 44 stores in 2025 (+31, +238.5%), with 31 openings and 0 closures. Ipjimap maps 46 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 31 openings vs 0 closures in 2025.
Who it serves
Core customers: young adults (18%). Main visit purpose: dates. Price position: mid-market.
Street character where it trades: neighborhood daily (12), mixed-use (9), office lunch (6).
Where Paseutayeyo is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gwanggyojungang-ro광교중앙로 · Yeongtong-gu, Suwon-si | 656 | +4.8% | 82.6 | Office lunch | Growing |
| Jungang-ro중앙로 · Ilsanseo-gu, Goyang-si | 1,645 | +5.2% | 82.2 | Neighborhood daily | Growing |
| Sanggye-ro 5-gil상계로5길 · Nowon-gu | 60 | +11.1% | 82.1 | Mixed-use | Nearing oversupply |
| Jungang-daero중앙대로 · Busanjin-gu | 1,725 | +0.1% | 81.8 | Mixed-use | Quality improving |
| Hwangsaeul-ro 319beon-gil황새울로319번길 · Bundang-gu, Seongnam-si | 94 | +20.5% | 81.1 | Office lunch | Growing |
| Hyeonam-ro현암로 · Suji-gu, Yongin-si | 938 | +8.6% | 80.9 | Office lunch | Nearing oversupply |
| Bongcheon-ro봉천로 · Gwanak-gu | 1,214 | +7.0% | 80.4 | Mixed-use | Nearing oversupply |
| Misagangbyeonnam-ro미사강변남로 · Hanam-si | 405 | +6.6% | 80.1 | Neighborhood daily | Growing |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing Western food brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Okjeongdong-ro 7da-gil옥정동로7다길 · Yangju-si | 553 | +9.7% | 83.2 | Office lunch | Growing |
| Ogeum-ro오금로 · Songpa-gu | 928 | +6.3% | 82.1 | Office lunch | Early growth |
| Dongsong-ro동송로 · Deogyang-gu, Goyang-si | 485 | +6.4% | 81.9 | Neighborhood daily | Growing |
| Mapo-daero마포대로 · Mapo-gu | 1,633 | +5.5% | 81.5 | Office lunch | Early growth |
| Hangang-daero한강대로 · Yongsan-gu | 1,393 | +3.4% | 81.5 | Mixed-use | Early growth |
| Simin-ro시민로 · Uijeongbu-si | 988 | +3.6% | 81.3 | Mixed-use | Growing |
| Pyeongchon-daero 223beon-gil평촌대로223번길 · Dongan-gu, Anyang-si | 510 | +1.6% | 80.9 | After-work dining | Stable |
| Seouldaehak-ro 264beon-gil서울대학로264번길 · Siheung-si | 732 | +6.1% | 80.8 | Mixed-use | Early growth |
Cite as: “Paseutayeyo (파스타예요), a Korean Western food brand, grew from 13 to 44 stores in 2025 (+31, +238.5%), with 31 openings and 0 closures. Ipjimap maps 46 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.