The short answer
Bapseutorang (밥스토랑), a Korean other dining brand, grew from 428 to 534 stores in 2025 (+106, +24.8%), with 146 openings and 40 closures. Ipjimap maps 34 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 146 openings vs 40 closures in 2025.
Who it serves
Core customers: middle-aged adults (25%). Main visit purpose: business entertaining. Price position: mid-market.
Street character where it trades: neighborhood daily (17), mixed-use (6), office lunch (4).
Where Bapseutorang is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Juseong-ro주성로 · Cheongwon-gu, Cheongju-si | 183 | +6.4% | 81.8 | Neighborhood daily | Early growth |
| Uhyeon-ro우현로 · Gangseo-gu | 106 | +6.0% | 80.3 | Neighborhood daily | Growing |
| Jangyu-ro장유로 · Gimhae-si | 638 | +0.3% | 80.2 | Mixed-use | Quality improving |
| Neunggokbeonyeong-gil능곡번영길 · Siheung-si | 166 | +5.7% | 79.8 | Neighborhood daily | Growing |
| Madeul-ro마들로 · Nowon-gu | 101 | +2.0% | 78.8 | Neighborhood daily | Stable |
| Johamhaean-ro조함해안로 · Jeju-si | 205 | +6.2% | 78.6 | Late-night | Growing |
| Myeongnyun-ro명륜로 · Jung-gu | 282 | +9.3% | 78.6 | Office lunch | Growing |
| Wolcheon 6-gil월천6길 · Asan-si | 76 | +11.8% | 78.4 | Neighborhood daily | Early growth |
Streets where its category is growing — and it isn't there yet
Two or more growing other dining brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
| Jangje-ro장제로 · Bupyeong-gu | 512 | +12.0% | 87.4 | Mixed-use | Early growth |
| Godeogyeoyeom 9-gil고덕여염9길 · Pyeongtaek-si | 121 | +10.0% | 85.9 | Café & youth | Growing |
| Gobun-ro 31beon-gil고분로31번길 · Yeonje-gu | 49 | +19.5% | 85.7 | Late-night | Growing |
| Gimpohangang 9-ro 75beon-gil김포한강9로75번길 · Gimpo-si | 913 | +17.5% | 85.5 | Office lunch | Growing |
| Byeolnaejungang-ro별내중앙로 · Namyangju-si | 1,444 | +22.9% | 85.4 | Office lunch | Nearing oversupply |
| Myeongjigukje 7-ro명지국제7로 · Gangseo-gu | 123 | +9.8% | 85.1 | Neighborhood daily | Early growth |
| Wonnohyeong-ro원노형로 · Jeju-si | 146 | +9.0% | 85.0 | Dining alley | Early growth |